Transforming Czech E-commerce – What If Amazon Wants a Bigger Piece of the Market?
“It depends in what way and with what kind-of resources Amazon will decide to enter on the already quite saturated Czech e-shop market,” commented Jitka Součková from Kasa.cz. The e-commerce giant has built a new logistics center in Dobroviz, near Prague, and the question circling among Czech e-commerce experts now is: If Amazon enters the Czech market directly, how will this affect current players?
Better step-up your game, or otherwise ….
Amazon offers a vide specter of delivery options, even Prime FREE Same-Day delivery. To keep up with customer demands, the Czech private parcel delivery company PPL launched weekend delivery for chosen e-shops. Czech e-commerce businesses are well aware they need to improve services to keep up with the competition.
Marian Vesely from shop4djs.com said: “Competing with prices on Amazon will be very difficult, perhaps almost impossible,” where he continues: “Maybe it will cause the market to clear out and some shops will have to close.”
Affecting the structure of the market
With or without Amazon the Czech e-commerce market is constantly changing. “In the future Amazon will definitely speed up acquisitions. Badly functioning companies who still have not sell, will think about monetization fast,” comments Lubomir Pešak from T.S. Bohemia e-shop.
Free shipping from Amazon.de to Czech Republic
In recent news, Amazon.de started to offer free shipping to Czech Republic. It makes sense, since the warehouses are located right on the footsteps of Prague. We will have to wait for future sales reports to see whether sales on German Amazon from Czech buyers have increased.
SEO experts know that Czech’s e-commerce market is already highly developed featuring big players such as Mall.cz and Alza.cz. In our opinion it is why Amazon is hesitant to enter the market directly and in it’s current presence will not majorly affect the Czech e-commerce market.
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