If international business was ice hockey, successful penetration to the US would probably be something like winning the Stanley Cup. One of the most competitive online markets in the world offers endless business opportunities and enough space for both established companies and ambitious start-ups. And as always, success is when preparation meets the opportunity. Be sure to do your homework before trying to seize the American dream.

Go mobile or go home

The percentage of people using smartphones grows throughout the whole world and the USA isn’t any different. Their usage might have been rather rare back in 2005, but nowadays they are used by more than 70 % of Americans. That doesn’t just mean that mobile optimization is a must, but also that you won’t stand a chance without working with voice search.

Smartphone Penetration USA

Source: https://www.statista.com/

One Amazon to rule them all

The newest estimations talk about more than $100 Billion spent on digital advertising in the USA in 2018. It comes as no surprise that the largest share of this budget goes to Google and Facebook – these two platforms together total more than $60 billion. The third place goes to Amazon with spendings reaching almost 5$ billion.

Don’t be sorry for Amazon. They might never catch the Google-Facebook advertising duopoly, but they’re the unquestionable leader of American online retail. With average monthly traffic reaching nearly 2$ billion, they get over 50 % of the overall traffic share.

That doesn’t mean that American customers are unreachable. It means that you shouldn’t underestimate the initial market research to find your niche, your target customers and the USP that will help you stand out. Don’t forget to take into account Americans’ cultural specifics and possible minorities.

It’s a sidewalk, not a pavement

The Americans might share the English language with their more traditional, smaller relatives, but make no mistake, that’s where the similarities end. The shops are different and usually located elsewhere and even the shopping habits aren’t the same. A good example of these dissimilarities is Best Buy, a successful American company failing miserably in the UK.

When to Start Planning Your SEO Christmas Campaign?

When to Start Planning Your SEO Christmas Campaign?

The trick of good SEO is always to be ahead. It is not simply about knowing which keywords people associate with specific products and services, but also knowing when people will perform the highest amount of searches.

Some experts will tell you that you should start planning your SEO Christmas shopping campaign already in summer, while others may say that the beginning of fall should do. At GFluence we recommend to first make a proper analysis of the relevant market and then decide. Of course, every analysis should be done months in advance no matter when you […] Read more

Where Do People Find Love? A Global Overview of Dating Apps

Where Do People Find Love? A Global Overview of Dating Apps

“I don’t need much. Just someone, whom I can talk to, take a trip together and who has a similar sense of humor.” Sounds familiar? It’s almost a proverb among single people, where the same question has been asked for centuries: “Where does one go to meet new people?” The answer to this question has changed throughout time and if ladies in Victorian times swore by dinner invitations and society balls, today’s unattached men and women needn’t go further than the screen of their phone or desktop.

In collaboration with App Annie analytics BBC News has conducted […] Read more

“Hey, can you friend me on Orkut… Wait… What?”

“Hey, can you friend me on Orkut… Wait… What?”

It is not about being first, it is about being right. In today’s world where start-ups are appearing almost every day this maxim has never been truer. The following map shows the amount of most popular social networks in the year 2009 and what has left of them by the 2012.

 During that short period of time (slightly more than 3 years) their number has shrieked from 18 to only 5:

Vkontakte (Russia)
Odnoklassniki (Ukraine)
Qzone (China)
Cloob (Iran)
And Facebook (pretty much the rest of the world)

[…] Read more

Which states use Google the most?

Which states use Google the most?

The following map shows how many search queries does each state perform.

Among the most active Google users we can identify:

New York
California
Texas
Florida

As for the states that use Google the least, they are:

North Dakota
Nebraska
Utah

Undoubtedly, there is strong correlation between amount of Google searches and amount of traffic that each state produces. Therefore, you can use this knowledge to your benefit by adjusting your digital strategy for every state. In the areas with the highest traffic volume, you should pay extra attention to how your Google services perform, as they will be probably the main channel of […] Read more

Best Buy said Bye to the UK. Why?

Best Buy said Bye to the UK. Why?

In our previous post we have discussed the fact that it can be sometimes challenging for Western companies to grasp Chinese cultural differences. These challenges are, however, not exclusive to China and can often arise even when you expand to a seemingly less mysterious country. This will be obvious after analyzing a story of an American electronics mega-store Best Buy and its failed attempt to enter the UK market.

[…] Read more

Coming to Asia: Wal-Mart’s Blunders in Japan

Coming to Asia: Wal-Mart’s Blunders in Japan

Wal-Mart, the second largest retailer in the world, entered Japan in 2002. It used its common foreign strategy of creating a joint venture by purchasing large stakes in local retailers and taking control of ownership by gradually increasing the investment. However, its standard approach has backfired as WAL MART did not take into account the specifics of the Japanese retail market.

What went wrong?
1. Japanese buy in small quantities

Contrary to the Americans, Japanese tend to buy goods in small quantities as they are not used to make weekly supplies. This trend can be partly explained by the high cost of real estate. […] Read more