Many articles have been written about the psychology behind Call to Action (CTA) buttons. Current research included everything from color analysis to the style of language comparisons of CTA buttons. However, fewer content is devoted to a direct language comparison across different nations and cultures.
In this part of the blog, we have talked a lot about importance of studying foreign culture and local customer´s mindset before expanding your business. Puma, Walmart, eBay, Groupon and many others have learned this lesson the hard way.