Understanding Google’s Guts and Bing’s Brain: Global Search Engines Demystified

Understanding Google’s Guts and Bing’s Brain: Global Search Engines Demystified

SEO can be a daunting enough task in your home country, using the search engine you know inside and out. Step abroad, however, and you’ll find yourself treading across unfamiliar territory in more ways than one. Just as people across the world have different customs, foods and views, they also approach the internet from a variety of different perspectives. Chief amongst these is their choice of search engine.

Though many countries have their own local options, we’ll be focusing on four of the world’s most popular search engines: Google, Bing, Yahoo and Yandex. For each, we’ll examine where it’s preferred, what […] Read more