Understanding Google’s Guts and Bing’s Brain: Global Search Engines Demystified

Understanding Google’s Guts and Bing’s Brain: Global Search Engines Demystified

SEO can be a daunting enough task in your home country, using the search engine you know inside and out. Step abroad, however, and you’ll find yourself treading across unfamiliar territory in more ways than one. Just as people across the world have different customs, foods and views, they also approach the internet from a variety of different perspectives. Chief amongst these is their choice of search engine.

Though many countries have their own local options, we’ll be focusing on four of the world’s most popular search engines: Google, Bing, Yahoo and Yandex. For each, we’ll examine where it’s preferred, what […] Read more

Why Russian Social Media Is Less Uptight Than in The West?

Why Russian Social Media Is Less Uptight Than in The West?

The key to establish presence in the Russian market is by conquering local digital channels. There’s a handful of Russian social media and sites you’ve probably never heard about, but for 143 million Russians it’s their daily online life. The reason isn’t that Russians simply hate foreign websites. There’s a big qualitative difference when it comes to publishing content.

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How to Do SEO in Russia? First, You Get to Know the Russian Soul

How to Do SEO in Russia? First, You Get to Know the Russian Soul

Understanding SEO in Russia means stepping into the minds of 143 million people spread across 17.1 million km2 (6.6 million miles) fully emerged in their culture. Digital marketing in Russia is a world of its own. It is dominated by local players and customer habits unknown to the West. I stayed in the country for a one month summer school. Meanwhile I interviewed digital marketing specialist and locals to create a post on SEO in Russia.

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