Entering a new market isn’t simply about renting offices in a different country. The world might be globalized, but there are still huge differences between consumers across the globe. Before moving your business to the next level, be sure to take a moment to consider the most crucial aspects.

New Market Research Is a Must

It might sound like a cliché, but it is a fact. Enter a new market before learning as much as you can about it and your grand entrance will likely result in terrible marketing faux pas. Do your research and you’ll be surprised:

Translated Website? Bummer.

Hiring a mediocre do-it-all translating agency might sound tempting. After all, it’s just linguistics, right? Wrong. There are nuances between languages that go far beyond mere translation. What you want to do is to transcreate. What does that mean? Simply put, create a new language version of your original website that has the same effect on its visitor as the original one. Still unconvinced?

  • In Poland, trust but verify. What might seem to mean basic (ordinary) actually means offensive (ordinarny). These words are so-called fake friends and Polish is rich in them.
  • Be careful when it comes to idiomatic expressions. After all, the “@” symbol has three different animal names in European languages

Learn From the Best (And Worst)

The era of globalization and internet comes brings many advantages. And no, this time we don’t mean food delivery. We mean that these days everybody’s failures and successes are free to be inspired by. All the biggest companies have their data out there, you just need to go and pick it. And the best thing is, you don’t even have to do that. We’ve already done that for you:

And there’s much more, feel free to look below. Or if you prefer, check what GFluence can do for you to start creating a story of your own!

Winning Over Female Beauty Consumers in India – A Lesson From Dove

Winning Over Female Beauty Consumers in India – A Lesson From Dove

The Dove “Real Beauty” campaign has an iconic status among marketing circles. Using “real” women who buy the products instead of models seems simple, yet it defied everyday advertising practices. After major success in the West, Dove continues to reinvent its famous advertising campaign in other countries. Taking in account cultural specifics it snatched its share of female beauty consumers in India’s market. Let’s take look how the famous beauty products company adapted its western marketing strategy to make it in India.

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Expensive Taste. How Did Louis Vuitton Become #1 Luxury Brand in China?

Expensive Taste. How Did Louis Vuitton Become #1 Luxury Brand in China?

We all know that China is a lucrative market for every international brand. But what does it mean for the fashion industry? Here is a number for you: Chinese luxury demand accounts almost for the 20% of global spend on fancy items. Not bad right? No wonder that there is an ongoing battle between word’s best fashion houses over this piece of the pie. French luxury brand maker Louis Vuitton was first foreign brand to ever set foot there. Today we are going to see what other factors contributed towards the company’s huge success and learn lessons from luxury brand […] Read more

The Irish Diaspora: Where Else to Sell Beer on St Patrick’s Day

The Irish Diaspora: Where Else to Sell Beer on St Patrick’s Day

Where there’s Irish there’s beer. And when it’s St Patrick’s Day the celebrated beverage is dyed green. Did you know that there are 80 million people around the globe who identify themselves as Irish? And only 4.7 million of them live in Ireland! St. Patrick’s Day is one the most widespread holidays in the world and beer is essential for the celebrations. Gudied by the trails of the Irish diaspora we created a global market overview of beer sales on March 17th.

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IKEA’s Guide on How to Make in China

IKEA’s Guide on How to Make in China

IKEA. During the course of 73 years, blue and yellow giant made its way into most of the countries. Currently it has 392 stores around the globe. Impressive? It gets even better. Did you know that IKEA uses 1% of the world’s wood every year or that 1 out of 10 Europeans is conceived in an IKEA bed (wonder how did they count this). What is more interesting, is how Swedish retailer executed its foreign operations. However, IKEA’s entry to China is of particular interest. Although, there were many factors that contributed to IKEA’s success, we have pinpointed […] Read more

Shark, Crocodile & E-commerce: eBay’s Fail in China

Shark, Crocodile & E-commerce: eBay’s Fail in China

In one of the previous blog posts we have talked about how it can be tough to penetrate the Asian  market and what mistakes can result from cultural misunderstandings. We are continuing our digital journey and today’s destination is Chinese business market.

Lucrative Land

With a population of over 1 billion (!) people, China is not only a very lucrative e-commerce market for western capital, but the world of its own. It  comes as a no surprise that for some foreign companies, the Chinese market is deemed as important as a domestic market (if not even more). However, the bigger the market the bigger the risks, […] Read more

Excuse My French. What Did Uber Get Wrong in France?

Excuse My French. What Did Uber Get Wrong in France?

In our previous post we have described Uber’s expansion to Germany. Europe has been a bumpy road for Uber. It includes: Netherlands, Italy, Britain. However, one particular case steals the spotlight, France. For Californian cab-hailing service this country turned out to be one of the toughest market entries. Starting with the violent protests from the local drivers to the criminal charges of Uber’s top management in France.

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Selling Water to the Fish. Can Starbucks Make Italians Buy Its Coffee?

Selling Water to the Fish. Can Starbucks Make Italians Buy Its Coffee?

When Starbucks didn’t manage to conquer Italian market, it received a lot of media coverage on the subject of how to do (and not) International expansion. It was all good until this year Seattle chain of coffee bars announced it will come back with revised marketing strategy. This is why we decided that this case study deserves to be in the spotlight of our blog. After all, we devoted huge chunk of the blog to analyzing international marketing mistakes and Starbucks surely did some. Let’s briefly recap some of them.

When in Rome..

It is well known fact […] Read more