Polish SEO Guide – A Digital Wedding of Something Old, Borrowed and New

Polish SEO Guide – A Digital Wedding of Something Old, Borrowed and New

It’s Poles, as in Polish people and not a high rod to hang your flag on. But we set our foot firmly on Polish SEO soil. This article features a detailed SEO guide to navigate you through the Polish digital marketing sea. GFluence’s Martin Kura enjoyed a business trip to Gdansk meanwhile gathering first-hand research about the local SEO scene.

The sandy beaches of Gdanks by the Baltic sea. Source: Personal archive

The duality of the new and old heavily influences local business and the consumer market. By digging in to individual topics like local e-commerce and marketing habits, we will […] Read more

Winning Over Female Beauty Consumers in India – A Lesson From Dove

Winning Over Female Beauty Consumers in India – A Lesson From Dove

The Dove “Real Beauty” campaign has an iconic status among marketing circles. Using “real” women who buy the products instead of models seems simple, yet it defied everyday advertising practices. After major success in the West, Dove continues to reinvent its famous advertising campaign in other countries. Taking in account cultural specifics it snatched its share of female beauty consumers in India’s market. Let’s take look how the famous beauty products company adapted its western marketing strategy to make it in India.

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Expensive Taste. How Did Louis Vuitton Become #1 Luxury Brand in China?

Expensive Taste. How Did Louis Vuitton Become #1 Luxury Brand in China?

We all know that China is a lucrative market for every international brand. But what does it mean for the fashion industry? Here is a number for you: Chinese luxury demand accounts almost for the 20% of global spend on fancy items. Not bad right? No wonder that there is an ongoing battle between word’s best fashion houses over this piece of the pie. French luxury brand maker Louis Vuitton was first foreign brand to ever set foot there. Today we are going to see what other factors contributed towards the company’s huge success and learn lessons from luxury brand […] Read more

The Irish Diaspora: Where Else to Sell Beer on St Patrick’s Day

The Irish Diaspora: Where Else to Sell Beer on St Patrick’s Day

Where there’s Irish there’s beer. And when it’s St Patrick’s Day the celebrated beverage is dyed green. Did you know that there are 80 million people around the globe who identify themselves as Irish? And only 4.7 million of them live in Ireland! St. Patrick’s Day is one the most widespread holidays in the world and beer is essential for the celebrations. Gudied by the trails of the Irish diaspora we created a global market overview of beer sales on March 17th.

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IKEA’s Guide on How to Make in China

IKEA’s Guide on How to Make in China

IKEA. During the course of 73 years, blue and yellow giant made its way into most of the countries. Currently it has 392 stores around the globe. Impressive? It gets even better. Did you know that IKEA uses 1% of the world’s wood every year or that 1 out of 10 Europeans is conceived in an IKEA bed (wonder how did they count this). What is more interesting, is how Swedish retailer executed its foreign operations. However, IKEA’s entry to China is of particular interest. Although, there were many factors that contributed to IKEA’s success, we have pinpointed […] Read more

Shark, Crocodile & E-commerce: eBay’s Fail in China

Shark, Crocodile & E-commerce: eBay’s Fail in China

In one of the previous blog posts we have talked about how it can be tough to penetrate the Asian  market and what mistakes can result from cultural misunderstandings. We are continuing our digital journey and today’s destination is Chinaese business market.

Lucrative Land

With a population of over 1 billion (!) people, China is not only a very lucrative e-commerce market for western capital, but the world of its own. It  comes as a no surprise that for some foreign companies, the Chinese market is deemed as important as a domestic market (if not even more). However, the bigger the market the bigger the risks, […] Read more

Excuse My French. What Did Uber Get Wrong in France?

Excuse My French. What Did Uber Get Wrong in France?

In our previous post we have described Uber’s expansion to Germany. Europe has been a bumpy road for Uber. It includes: Netherlands, Italy, Britain. However, one particular case steals the spotlight, France. For Californian cab-hailing service this country turned out to be one of the toughest market entries. Starting with the violent protests from the local drivers to the criminal charges of Uber’s top management in France.

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