Entering a new market isn’t simply about renting offices in a different country. The world might be globalized, but there are still huge differences between consumers across the globe. Before moving your business to the next level, be sure to take a moment to consider the most crucial aspects.

New Market Research Is a Must

It might sound like a cliché, but it is a fact. Enter a new market before learning as much as you can about it and your grand entrance will likely result in terrible marketing faux pas. Do your research and you’ll be surprised:

Translated Website? Bummer.

Hiring a mediocre do-it-all translating agency might sound tempting. After all, it’s just linguistics, right? Wrong. There are nuances between languages that go far beyond mere translation. What you want to do is to transcreate. What does that mean? Simply put, create a new language version of your original website that has the same effect on its visitor as the original one. Still unconvinced?

  • In Poland, trust but verify. What might seem to mean basic (ordinary) actually means offensive (ordinarny). These words are so-called fake friends and Polish is rich in them.
  • Be careful when it comes to idiomatic expressions. After all, the “@” symbol has three different animal names in European languages

Learn From the Best (And Worst)

The era of globalization and internet comes brings many advantages. And no, this time we don’t mean food delivery. We mean that these days everybody’s failures and successes are free to be inspired by. All the biggest companies have their data out there, you just need to go and pick it. And the best thing is, you don’t even have to do that. We’ve already done that for you:

And there’s much more, feel free to look below. Or if you prefer, check what GFluence can do for you to start creating a story of your own!

The Keys to H&M’s International Marketing Success

The Keys to H&M’s International Marketing Success

Spend some time in many of the world’s major cities, and it won’t be along until you stumble across an H&M outlet. Thanks to its canny international expansion strategy, the Swedish fast-fashion brand has grown to become one of the world’s largest clothing retailers. H&M’s steady march towards global domination has been shaped by its efficient and flexible marketing approach. From savvy production models to forward-thinking advertising and partnerships, H&M is a dominant force at the intersection of fashion, quality and price.

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How KFC Became China’s Fast Food of Choice

How KFC Became China’s Fast Food of Choice

With its original restaurant located just a stone’s throw from Tiananmen Square in Beijing, KFC became the first American fast-food to set foot in China, all the way back in 1987. The three-story branch, with room for up to 500 diners, was KFC’s largest at the time, and the grandiosity of this move set the tone for the success the chain would find in China over the next few decades.

As the first window into American-style dining for many, KFC was an immediate hit, with lines stretching for blocks even months after the branch opened its doors. A year later, the […] Read more

Walmart & International Marketing: What NOT to Do

Walmart & International Marketing: What NOT to Do

If one were to nominate a poster child for international marketing failures, one would be hard-pressed to identify a candidate more ideal than Walmart. In so many cases over the past several decades, Walmart consistently made the wrong choices when making an entrance into a new market. Walmart’s journeys abroad, whether to China, Germany, Brazil or elsewhere, seem to be met with stumbles at every step — though in many cases, the company has learned and adapted over time.

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In Germany, You Can Never Fly too High – The German SEO Guide

In Germany, You Can Never Fly too High – The German SEO Guide

Adidas, Jägermeister and Volkswagen are only a few belonging to Germany’s long list of internationally famous brands. What does it take to enter Europe’s most successful economy? What is the average German customer like? We plunged into data research and spoke with business professionals who know the German market to answer these and many other questions – all in our SEO guide for Germany.

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How Not to Overstep in to the Icelandic Market? SEO Tips for Iceland

How Not to Overstep in to the Icelandic Market? SEO Tips for Iceland

Three reasons why market in Iceland: there’s little foreign competition, most Icelanders speak English and customers value quality over price. Though a customer pool of around 336,00 people sounds small, it’s exactly why word about your products can spread fast. By digging in to cultural specifics and talking with locals about the Icelandic digital marketing scene we’ve written up the perfect SEO tips for Iceland.

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