How KFC Became China’s Fast Food of Choice
With its original restaurant located just a stone’s throw from Tiananmen Square in Beijing, KFC became the first American fast-food to set foot in China, all the way back in 1987. The three-story branch, with room for up to 500 diners, was KFC’s largest at the time, and the grandiosity of this move set the tone for the success the chain would find in China over the next few decades.
As the first window into American-style dining for many, KFC was an immediate hit, with lines stretching for blocks even months after the branch opened its doors. A year later, the […] Read more
Walmart & International Marketing: What NOT to Do
If one were to nominate a poster child for international marketing failures, one would be hard-pressed to identify a candidate more ideal than Walmart. In so many cases over the past several decades, Walmart consistently made the wrong choices when making an entrance into a new market. Walmart’s journeys abroad, whether to China, Germany, Brazil or elsewhere, seem to be met with stumbles at every step — though in many cases, the company has learned and adapted over time.
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International Brand Blunders: How NOT to Enter a New Market
Expanding into a new market is no small feat. Regardless of your industry, you’ll be faced with the challenge of perfectly synchronizing tons of moving parts in order to truly make an impact. The last thing you’ll want to do is to ruin your grand entrance with an embarrassing faux-pas.
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In Germany, You Can Never Fly too High – The German SEO Guide
Adidas, Jägermeister and Volkswagen are only a few belonging to Germany’s long list of internationally famous brands. What does it take to enter Europe’s most successful economy? What is the average German customer like? We plunged into data research and spoke with business professionals who know the German market to answer these and many other questions – all in our SEO guide for Germany.
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Polish False Friends – When “Data” Means “Date”
Polish people are very proud of their language. In fact, they’re so proud local copywriters are instructed to avoid using English parasite words. Nevertheless, there might be some words which sound familiar to the English ear, but don’t get excited too soon.
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How Not to Overstep in to the Icelandic Market? SEO Tips for Iceland
Three reasons why market in Iceland: there’s little foreign competition, most Icelanders speak English and customers value quality over price. Though a customer pool of around 336,00 people sounds small, it’s exactly why word about your products can spread fast. By digging in to cultural specifics and talking with locals about the Icelandic digital marketing scene we’ve written up the perfect SEO tips for Iceland.
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Polish SEO Guide – A Digital Wedding of Something Old, Borrowed and New
It’s Poles, as in Polish people and not a high rod to hang your flag on. But we set our foot firmly on Polish SEO soil. This article features a detailed SEO guide to navigate you through the Polish digital marketing sea. GFluence’s Martin Kura enjoyed a business trip to Gdansk meanwhile gathering first-hand research about the local SEO scene.
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Top 10 Inspiring Thoughts from Marketing Festival #mktfest17
Marketing Festival (@mktfest) is an annual marketing event held in the Czech Republic. This time, it gathered top-notch speakers including Rand Fishkin or Avinash Kaushik. We were totally there.
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When German Preciseness Takes Up a Polish Attitude
Some Slavic nations are stereotyped as sloppy. The further South you travel the fewer people complicate. But Poles won’t fit in this box. Our Martin Kura traveled to Gdanks for a business trip and spotted quite a few cultural specifics relevant for the local market. Did you know that Polish people have high service expectations?
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Winning Over Female Beauty Consumers in India – A Lesson From Dove
The Dove “Real Beauty” campaign has an iconic status among marketing circles. Using “real” women who buy the products instead of models seems simple, yet it defied everyday advertising practices. After major success in the West, Dove continues to reinvent its famous advertising campaign in other countries. Taking in account cultural specifics it snatched its share of female beauty consumers in India’s market. Let’s take look how the famous beauty products company adapted its western marketing strategy to make it in India.
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