In Germany, You Can Never Fly too High – The German SEO Guide

In Germany, You Can Never Fly too High – The German SEO Guide

Adidas, Jägermeister and Volkswagen are only a few belonging to Germany’s long list of internationally famous brands. What does it take to enter Europe’s most successful economy? What is the average German customer like? We plunged into data research and spoke with business professionals who know the German market to answer these and many other questions – all in our SEO guide for Germany.

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How Not to Overstep in to the Icelandic Market? SEO Tips for Iceland

How Not to Overstep in to the Icelandic Market? SEO Tips for Iceland

Three reasons why market in Iceland: there’s little foreign competition, most Icelanders speak English and customers value quality over price. Though a customer pool of around 336,00 people sounds small, it’s exactly why word about your products can spread fast. By digging in to cultural specifics and talking with locals about the Icelandic digital marketing scene we’ve written up the perfect SEO tips for Iceland.

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Polish SEO Guide – A Digital Wedding of Something Old, Borrowed and New

Polish SEO Guide – A Digital Wedding of Something Old, Borrowed and New

It’s Poles, as in Polish people and not a high rod to hang your flag on. But we set our foot firmly on Polish SEO soil. This article features a detailed SEO guide to navigate you through the Polish digital marketing sea. GFluence’s Martin Kura enjoyed a business trip to Gdansk meanwhile gathering first-hand research about the local SEO scene.

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Winning Over Female Beauty Consumers in India – A Lesson From Dove

Winning Over Female Beauty Consumers in India – A Lesson From Dove

The Dove “Real Beauty” campaign has an iconic status among marketing circles. Using “real” women who buy the products instead of models seems simple, yet it defied everyday advertising practices. After major success in the West, Dove continues to reinvent its famous advertising campaign in other countries. Taking in account cultural specifics it snatched its share of female beauty consumers in India’s market. Let’s take look how the famous beauty products company adapted its western marketing strategy to make it in India.

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Expensive Taste. How Did Louis Vuitton Become #1 Luxury Brand in China?

Expensive Taste. How Did Louis Vuitton Become #1 Luxury Brand in China?

We all know that China is a lucrative market for every international brand. But what does it mean for the fashion industry? Here is a number for you: Chinese luxury demand accounts almost for the 20% of global spend on fancy items. Not bad right? No wonder that there is an ongoing battle between word’s best fashion houses over this piece of the pie. French luxury brand maker Louis Vuitton was first foreign brand to ever set foot there. Today we are going to see what other factors contributed towards the company’s huge success and learn lessons from luxury brand […] Read more

The Irish Diaspora: Where Else to Sell Beer on St Patrick’s Day

The Irish Diaspora: Where Else to Sell Beer on St Patrick’s Day

Where there’s Irish there’s beer. And when it’s St Patrick’s Day the celebrated beverage is dyed green. Did you know that there are 80 million people around the globe who identify themselves as Irish? And only 4.7 million of them live in Ireland! St. Patrick’s Day is one the most widespread holidays in the world and beer is essential for the celebrations. Gudied by the trails of the Irish diaspora we created a global market overview of beer sales on March 17th.

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