March Roundup

March Roundup

Looking for new global marketing opportunities? Thought of expanding to Africa or Southeast Asia? In March we focused on helping you realize the global potential of your products and services. Did you know that China is a leading target market for luxury goods? But Western luxury brands wouldn’t be succeeding without properly adapting their marketing strategy. Check out our favorite blog posts from March and get fresh International SEO ideas:

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What Are McDonald’s Jobs Sub-page Titles Saying: A Career or Just a Job?

What Are McDonald’s Jobs Sub-page Titles Saying: A Career or Just a Job?

Our grandmother used to say: “Go to school and study, so you won’t end up working at McDonald’s.” Working behind the McDonald’s counter has always had a negative connotation. But when the financial crisis broke out our grandmother’s changed her tune to: “As long as you have a job, even if it’s at McDonald’s.”

Language is the most powerful tool when communicating a message. At GFluence we’re interested in different cultural habits and matching them with consumer analysis. By analyzing the McDonald’s jobs sub-page titles across countries, we can tell where baking burgers counts as a real profession or […] Read more

How to Use French to Conquer Half a Continent?

How to Use French to Conquer Half a Continent?

Did you know that Africa is the continent with the most French speakers in the world? Why is this important for your International SEO? Even though you have a french language website version – are you only targeting people who live in France? OK, you thought of Belgium, Switzerland and Canada as well, good. But there is aprox. 120 million people in Africa who speak French. Such an enormous amount of people knowing the same language is a perfect global marketing opportunity.

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It Matters How and to Whom You Call to – CTA Buttons Language Comparison

It Matters How and to Whom You Call to – CTA Buttons Language Comparison

Many articles have been written about the psychology behind Call to Action (CTA) buttons. Current research included everything from color analysis to the style of language comparisons of CTA buttons. However, fewer content is devoted to a direct language comparison across different nations and cultures.

At GFluence we are interested in international campaigns gone bad or at those which “hit the spot“. Through an in depth analysis of cultural factors influencing the success of global marketing strategies we love to show you what international SEO is really about. We took a detailed look at one Amazon, one […] Read more

Global Marketing Done Right. Learn from Airbnb

Global Marketing Done Right. Learn from Airbnb

With valuation at around $25 billion, Airbnb is one of the biggest private companies (still start-ups?) in the world. With presence in 191 countries, it sure did some spectacular international marketing maneuvers. The question is, which exactly? This is what we are about to find out today.

They speak the language… most of them actually

Currently Airbnb is available in 26 languages. And the level of detail of every translation is definitely something to be admired of.  Heck, site even changes vacation to holiday depending on the UK or US English. Devil is in the details, folks. Additionally, […] Read more