The Retail Store Lidl Czech Republic published a catalog with a black man on the front page, presenting their freshest sports apparel collection. Although the catalog came out last Thursday, disgusted Czech consumers started attacking the company’s Facebook page with their violent posts almost a week later. The responses involved phrases like “Do you think they put white men in catalogs in Africa?” or “Don’t you think it’d be better to use someone of our race?” (Lubos Krnavek).
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Many of us have been in the following predicament: you spell to your foreign friend an email over the phone and then… comes @ symbol. So you start coming up with weird (and often funny) synonyms and metaphors trying to explain it. Afterwards you probably think: “Man, I should really look it up”. And most probably you leave that thought until next time when you have to spell your email again.
Here are some notable examples from above:
Germany – monkey
Denmark – elephant
Czech Republic – fish
You may ask: “What’s the big deal anyway?”
Here is why. Your professional image […] Read more