Hofstede’s dimension of uncertainty avoidance refers to a society’s general tolerance of ambiguity or the unknown. This is reflected in the extent to which a given culture will utilize rules, societal norms and standardized procedures to reduce uncertainty with regard to future events, decisions or occurrences.
Expanding into a new market is no small feat. Regardless of your industry, you’ll be faced with the challenge of perfectly synchronizing tons of moving parts in order to truly make an impact. The last thing you’ll want to do is to ruin your grand entrance with an embarrassing faux-pas.