Understanding Google’s Guts and Bing’s Brain: Global Search Engines Demystified

Understanding Google’s Guts and Bing’s Brain: Global Search Engines Demystified

by | Aug 24, 2018

SEO can be a daunting enough task in your home country, using the search engine you know inside and out. Step abroad, however, and you’ll find yourself treading across unfamiliar territory in more ways than one. Just as people across the world have different customs, foods and views, they also approach the internet from a variety of different perspectives. Chief amongst these is their choice of search engine.

Coming to Asia: Wal-Mart’s Blunders in Japan

Coming to Asia: Wal-Mart’s Blunders in Japan

by | Apr 16, 2016

Wal-Mart, the second largest retailer in the world, entered Japan in 2002. It used its common foreign strategy of creating a joint venture by purchasing large stakes in local retailers and taking control of ownership by gradually increasing the investment. However, its standard approach has backfired as WAL MART did not take into account the specifics of the Japanese retail market.