Japan, “Land of the Rising Sun” is not merely a natural and cultural jewel in the midst of the Pacific Sea, but a digital giant. Japan ranks among the leading e-commerce markets and countries with the highest smartphone penetration rate. An important part of its success is investing in science and technology. The country ranks second among the most innovative countries in the Bloomberg Innovation Index. Japan leads the world in robotics production and use, possessing more than 20% of the world’s industrial robots.

The level of technological development greatly affects Japan’s adoption of digital media and technology. The country is the 4th largest population of internet users and has one of the most sophisticated mobile markets in the world.

Japan Digital Social Media stats Source: Wiki.smu.edu.sg

The most popular search engine is Google with a 62.9% internet search share, while Yahoo follows with 33.5%. Though Twitter beats Facebook as the most used social media network with 26 million monthly active users, the local messenger app Line has 50 million. Line is Japan’s number one mobile messaging app featuring: games, which can be played solo or in a group; regularly updated stickers and adverts by popular brands and celebrities to attract a greater user base.

When targeting Japanese audience don’t just focus on the right media channels, but also on the usage of language. Content should be conveyed in a clear manner, no sugar-coating. Be careful that the style of the language is inviting, but not imposing an obligation on the user. And in comparison to CTA buttons in the West, Japanese CTA messages more often use nouns than verbs.

What Are McDonald’s Jobs Sub-page Titles Saying: A Career or Just a Job?

What Are McDonald’s Jobs Sub-page Titles Saying: A Career or Just a Job?

Our grandmother used to say: “Go to school and study, so you won’t end up working at McDonald’s.” Working behind the McDonald’s counter has always had a negative connotation. But when the financial crisis broke out our grandmother’s changed her tune to: “As long as you have a job, even if it’s at McDonald’s.”

Language is the most powerful tool when communicating a message. At GFluence we’re interested in different cultural habits and matching them with consumer analysis. By analyzing the McDonald’s jobs sub-page titles across countries, we can tell where baking burgers counts as a real profession or […] Read more

When to Start Planning Your SEO Christmas Campaign?

When to Start Planning Your SEO Christmas Campaign?

The trick of good SEO is always to be ahead. It is not simply about knowing which keywords people associate with specific products and services, but also knowing when people will perform the highest amount of searches.

Some experts will tell you that you should start planning your SEO Christmas shopping campaign already in summer, while others may say that the beginning of fall should do. At GFluence we recommend to first make a proper analysis of the relevant market and then decide. Of course, every analysis should be done months in advance no matter when you […] Read more

Coming to Asia: Wal-Mart’s Blunders in Japan

Coming to Asia: Wal-Mart’s Blunders in Japan

Wal-Mart, the second largest retailer in the world, entered Japan in 2002. It used its common foreign strategy of creating a joint venture by purchasing large stakes in local retailers and taking control of ownership by gradually increasing the investment. However, its standard approach has backfired as WAL MART did not take into account the specifics of the Japanese retail market.

What went wrong?
1. Japanese buy in small quantities

Contrary to the Americans, Japanese tend to buy goods in small quantities as they are not used to make weekly supplies. This trend can be partly explained by the high cost of real estate. […] Read more