International SEO

The expression International SEO is often being misunderstood for geotargeting or marketing localization. Truth is, international SEO combines both of these with elements of local SEO. International SEO is the process of setting up your website and promoting it in the international environment (typically several markets at once) in order to gain visibility in different search engines or different country versions of the same search engine.

Position of international SEO

Marketing localization

When entering a new market, there are several things that need to be taken into consideration. Website structure and content strategy, social networks or communication tone – those are all things that you need to think of in order to address your new customers the right way. When you’re trying to create a strong global brand, internationalize.

If you want to effectively approach individual markets, start working on your localization.

 

Geo-Targting

Geo-targeting is the process that helps you set up your website. The ultimate goal is for the website to be able to tell the search engines which part of your website targets which countries or customers speaking a specific language. It increases the relevancy of your website for local queries, however, it is not one of the ranking signals.

Example

You have a US company targeting users in the UK, Australia and Canada. These markets are so specific you decide to create separate country versions, all in English. The problem is, there will be some locally-specific data, but the majority of the content will be the same – duplicate. You must then set up your geo-targeting signals so that search engines know which mutation of your site targets which audience – and that there are not just duplicates.

 

Pictures: Martin Kura

What are pros and cons of having multiple ccTLDs for a single site?

What are pros and cons of having multiple ccTLDs for a single site?

In this part of the blog we go over the most frequent questions about International SEO.

Source: Quora

Cons: 

Having multiple sites will fragment your international presence as well as your brand. There is no advantage compared to a single e.g. COM domain.
 No matter how properly you take care of the geotargeting signals, you are still in risk for duplicate content.

[…] Read more

How is International SEO Different from Standard SEO?

How is International SEO Different from Standard SEO?

If you are a business owner you want your website to be as high as possible in the search results. So this is where SEO or Search Engine Optimization comes into play. To put it simply: SEO is essentially a set of activities aimed at 1 thing: making sure your website gets maximum visibility in organic search for all the relevant keywords.

Imagine this. You successfully implemented all of the SEO techniques and your business is growing. At some point you decide that time is ripe for expanding overseas. So you create different version of your website focused […] Read more

SEO Strategy versus SEO Techniques: Is there a Difference?

SEO Strategy versus SEO Techniques: Is there a Difference?

Sometimes when I suggest to my clients to make a SEO strategy first before commencing any SEO activities, I see raised eyebrows. Sometimes it is followed by ‘why not start working on SEO instead of creating yet another document’. Why the heck create something like this?

What is an SEO strategy anyway?

Like any strategy, it’s a manual, individually crafted, that will get you from A to B: A being the current point you are in and B, the target point. A business strategy will get your business from A to B, a marketing strategy will get your business from A to B […] Read more

How Can Volkswagen Improve Their International SEO?

How Can Volkswagen Improve Their International SEO?

Running an international company is difficult in every aspect. Foreign market provides not only new opportunities, but also poses new threats. This applies to every business. Today we will analyze Volkswagen´s problems in their international SEO strategy and show how geotargeting can be more precise.

Problem #1 Page language doesn’t match the query

Let’s go to google.co.uk and search for the keyword: vw multivan. It refers to the model of the car and do not have any location attachment.  What do we get? German page (.de domain) appears 2nd in the search results. Moreover, no UK version is available when we are […] Read more