Hofstede’s dimension of uncertainty avoidance refers to a society’s general tolerance of ambiguity or the unknown. This is reflected in the extent to which a given culture will utilize rules, societal norms and standardized procedures to reduce uncertainty with regard to future events, decisions or occurrences.
Many articles have been written about the psychology behind Call to Action (CTA) buttons. Current research included everything from color analysis to the style of language comparisons of CTA buttons. However, fewer content is devoted to a direct language comparison across different nations and cultures.
Quite some time has passed, since Airbnb was calling itself a startup. Offering airbeds and competing with couchsurfer.com, while today it’s value is estimated at $30 billion.
In this part of the blog we go over the most frequent questions about International SEO.