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One KFC, 2 very different experiences: the art of Uncertainty Avoidance.

One KFC, 2 very different experiences: the art of Uncertainty Avoidance.

by Petr Klement | Jul 25, 2018

Hofstede’s dimension of uncertainty avoidance refers to a society’s general tolerance of ambiguity or the unknown. This is reflected in the extent to which a given culture will utilize rules, societal norms and standardized procedures to reduce uncertainty with regard to future events, decisions or occurrences.

It Matters How and to Whom You Call to – CTA Buttons Language Comparison

It Matters How and to Whom You Call to – CTA Buttons Language Comparison

by Polona Golob | Jan 13, 2017

Many articles have been written about the psychology behind Call to Action (CTA) buttons. Current research included everything from color analysis to the style of language comparisons of CTA buttons. However, fewer content is devoted to a direct language comparison across different nations and cultures.

Did You Know That the Most Profitable Airbnb City Is Barcelona?

Did You Know That the Most Profitable Airbnb City Is Barcelona?

by Polona Golob | Dec 16, 2016

Quite some time has passed, since Airbnb was calling itself a startup. Offering airbeds and competing with couchsurfer.com, while today it’s value is estimated at $30 billion.

What are pros and cons of having multiple ccTLDs for a single site?

What are pros and cons of having multiple ccTLDs for a single site?

by Artur Kornienko | Dec 2, 2016

In this part of the blog we go over the most frequent questions about International SEO.

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