The Keys to H&M’s International Marketing Success

The Keys to H&M’s International Marketing Success

Spend some time in many of the world’s major cities, and it won’t be along until you stumble across an H&M outlet. Thanks to its canny international expansion strategy, the Swedish fast-fashion brand has grown to become one of the world’s largest clothing retailers. H&M’s steady march towards global domination has been shaped by its efficient and flexible marketing approach. From savvy production models to forward-thinking advertising and partnerships, H&M is a dominant force at the intersection of fashion, quality and price.

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Replacing Swedish Meatballs with Chicken Curry – IKEA Bets on India

Replacing Swedish Meatballs with Chicken Curry – IKEA Bets on India

IKEA will open three new stores in India next year. The Swedish furniture company declared that they are “here to stay” and plan to have twenty-five Indian stores by 2025. Where is all this confidence coming from? IKEA’s marketing team researched the local market extensively. Let’s check how the multinational company plans to convince Indian customers.

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Winning Over Female Beauty Consumers in India – A Lesson From Dove

Winning Over Female Beauty Consumers in India – A Lesson From Dove

The Dove “Real Beauty” campaign has an iconic status among marketing circles. Using “real” women who buy the products instead of models seems simple, yet it defied everyday advertising practices. After major success in the West, Dove continues to reinvent its famous advertising campaign in other countries. Taking in account cultural specifics it snatched its share of female beauty consumers in India’s market. Let’s take look how the famous beauty products company adapted its western marketing strategy to make it in India.

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