Place Your Bets! Which E-commerce Markets Are on the Rise in 2018
The best way to predict what global e-commerce in 2018 has installed for us, is by checking e-commerce growth rates in 2017. Is Europe’s e-commerce really as gloomy as online retail experts predicted? What’s going on with South America and who will win the China vs. USA e-commerce rivalry?
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November Roundup
We know … It’s been a while since our last blog post roundup. But we went totally crazy in November and filled our site with lovely and entertaining international SEO knowledge. If you missed out on the action (Shame on you!) we’ve prepared for your attention (Unless, you were too busy, which we understand.) our favorite blog post picks from the previous month:
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The .EU Domain – A Perfect Opportunity to Target English Speakers in EU?
To create a strong regional digital market the European Union (EU) created the country code top level domain named “.EU”. To kick-off your marketing campaign in the region an English language website is a good start as many EU countries score high in English proficiency. But does it also mean that a .EU domain is the best choice for your website?
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Why Sentimental Marketing Campaigns in the USA Don’t Work?
Did you know that US consumers prefer images of strong women in Mother’s Day campaigns? We’ve analyzed the recent and last year’s campaign from the popular US florist shop Telefora. One was a great success, while the other failed terribly. To explain why, we dug into marketing research on what Mother’s Day means to Americans from a cultural perceptive.
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Winning Over Female Beauty Consumers in India – A Lesson From Dove
The Dove “Real Beauty” campaign has an iconic status among marketing circles. Using “real” women who buy the products instead of models seems simple, yet it defied everyday advertising practices. After major success in the West, Dove continues to reinvent its famous advertising campaign in other countries. Taking in account cultural specifics it snatched its share of female beauty consumers in India’s market. Let’s take look how the famous beauty products company adapted its western marketing strategy to make it in India.
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April Roundup
Spring is here and we’ve kept our blog fresh and fruitful according to the season. We got some help from AirBnB – changing its name in China and all. Also, the Easter holidays were a great opportunity to check for new marketing opportunities. If you’re thinking of traveling during the summer – why not go to Brazil? But make sure your Portuguese is “local” enough. We bring to you our top 4 blog pics posted in April:
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Lessons From Brazilian Culture: Ready To Get Touchy And Personal?
When doing business in Brazil there’s a detail you shouldn’t forget – the individual is up front. A well-known global brand can have a starting advantage. But if a business representative doesn’t click with the locals, well then … In Brazil a famous name will get you only to a certain point. To Brazilians it’s more important with “whom” (the person) they are doing business and not with “what” (the company).
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Good Witches, See-through Eggs and Russian Fruit Pancakes – The Easter Culture Tour
Easter may be a global holiday, but each country and region has its own Easter traditions. From an International SEO perspective – it’s the perfect time to flex your marketing and creative muscles. We’ve gathered examples of Easter celebrations around the world to help you find fresh marketing and gift ideas. Hint, it’s not just about bunnies, chocolate and eggs.
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AirBnB Adjusts Its Strategy in China by Changing the Name
Western businesses have a notoriously bad track record of entering China. Some of them were burning through insane amounts of money while battling local rivals and eventually ceased operations (looking at you Uber). Others were simply banned. However, not all of them has given up on trying to make it. Sharing economy juggernaut AirBnB has announced recently that it is changing its name in China to “Aibiying” (爱彼迎), which can be translated to “welcome each other with love.”
Airbnb is committed to succeeding in China, and we now have a Chinese name, 爱彼迎 (Aibiying), which means “to welcome each […] Read more
March Roundup
Looking for new global marketing opportunities? Thought of expanding to Africa or Southeast Asia? In March we focused on helping you realize the global potential of your products and services. Did you know that China is a leading target market for luxury goods? But Western luxury brands wouldn’t be succeeding without properly adapting their marketing strategy. Check out our favorite blog posts from March and get fresh International SEO ideas:
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