Germany is Europe’s leading economy also in the digital sphere. It ranks the 5th largest ecommerce market in the world, and first in Europe.  It’s also among the top 10 countries experiencing highest smartphone penetration rates. This explains why German social media users log or check in several times during the day.

Germany social media statsSource: Emarketer.com

The favorite social media is Facebook and other familiar sites like YouTube, Twitter and Instagram are also among the top 10. But there is a significant portion of local social media like the community platform KWICK!, which snatch a large portion of the market. Because Germans love to be organized entrepreneurs a popular app is Yappy, which measure the effectiveness of clients’ social media marketing.

The favorite search engine is Google, with a skyrocketing 94,5% search share, followed by Bing and Yahoo. Though the local competitor, T-online looked promising, it couldn’t beat the giants and is now powered by Google. Germans search in “Hochdeutsch,” or “High German”, not in a specific dialect. Broken compounds and misspellings are also common. When creating a CTA message in German remember to be cordial, following etiquette and addressing the shopper directly.

Walmart & International Marketing: What NOT to Do

Walmart & International Marketing: What NOT to Do

If one were to nominate a poster child for international marketing failures, one would be hard-pressed to identify a candidate more ideal than Walmart. In so many cases over the past several decades, Walmart consistently made the wrong choices when making an entrance into a new market. Walmart’s journeys abroad, whether to China, Germany, Brazil or elsewhere, seem to be met with stumbles at every step — though in many cases, the company has learned and adapted over time.

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In Germany, You Can Never Fly too High – The German SEO Guide

In Germany, You Can Never Fly too High – The German SEO Guide

Adidas, Jägermeister and Volkswagen are only a few belonging to Germany’s long list of internationally famous brands. What does it take to enter Europe’s most successful economy? What is the average German customer like? We plunged into data research and spoke with business professionals who know the German market to answer these and many other questions – all in our SEO guide for Germany.

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Who Tops The Big 15 Ecommerce Markets in 2017 – China or US?

Who Tops The Big 15 Ecommerce Markets in 2017 – China or US?

2017 is in full swing and so is ecommerce business. Based on research from emarketer.com forecasting  ecommerce sales by country up till 2019, we’ve prepared an overview of the top 15 ecommerce markets in 2017. This way you can still properly re-valuate your annual marketing strategy and focus on the best ecommerce platforms. In 2016 global ecommerce website sales reached more than $22 trillion. This is a 6% yearly increase with sales estimating to reach $27 trillion in 2020.

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Why Do Swiss Customers Look for Audi in Germany?

Why Do Swiss Customers Look for Audi in Germany?

When you are searching for some product on the web you want locally-relevant page to appear in your search results. If you live in Switzerland you have little use of the German page, although you speak the language. Audi uses country code top-level domains (ccTLD) to target different countries. However, It appears that the German version performs better in Switzerland for multiple queries like:

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Skoda Car and its International SEO

Skoda Car and its International SEO

When it comes to selling and advertising cars, it is very important to make sure that search engine results are referring to the right domain. This is because not every car model is available to every country. A good example may be Škoda´s Rapid Spaceback Scoutline, introduced in 2015, which was not available for the UK. Hence if a customer is searching from google.de and the organic result shows an austrian Škoda website, it may create an impression that such a car is not yet available in Germany. This is what happened to some of Škoda´s car models.

 

Some of Škoda’s […] Read more

How Can Volkswagen Improve Their International SEO?

How Can Volkswagen Improve Their International SEO?

Running an international company is difficult in every aspect. Foreign market provides not only new opportunities, but also poses new threats. This applies to every business. Today we will analyze Volkswagen´s problems in their international SEO strategy and show how geotargeting can be more precise.

Problem #1 Page language doesn’t match the query

Let’s go to google.co.uk and search for the keyword: vw multivan. It refers to the model of the car and do not have any location attachment.  What do we get? German page (.de domain) appears 2nd in the search results. Moreover, no UK version is available when we are […] Read more