“Ahhh, Paris, La tour Eiffel, l’amour, croissant, Camembert – c’est la vie en France!” Yes, we speak some French. But today’s lesson will be focused on “Le SEO à la française”. But first, let’s cover the basics. French people are extremely proud of their rich history and heritage. Today’s understanding and status of human right would not be what it is without the Declaration of the Rights of Man and of the Citizen (Déclaration des droits de l’homme et du citoyen), 1789 – the cornerstone of the French Revolution. France remains a great power in its region and in the world. It’s a leading member state of the European Union and one of the five permanent members of the United Nations Security Council.
If you’re still in doubt whether France is a force to be reckon with ask e-commerce experts. The country consistently ranks among the top 15 global ecommerce markets. Amazon is the most visited site with more than 15 million unique visitors per month. But 2nd and 3rd place take favorite local e-commerce retailers Cdiscount and Fnac respectively. Being famous for its fashion sense and luxury brands online fashion stores have a special place in French people’s hearts. La Redoute has 10 million regular customers due to its local high brand awareness.
Among the most popular social media sites and apps is the Western standard bunch: Facebook, Twitter, YouTube, LinkedIn and Instagram. But France’s favorite blog site is the local Skyrock, which is especially popular among younger generations. If you’re serious about entering the French market, then you should create a profile at Viadeo. The professional social network includes business owners, entrepreneurs and managers – all together more than 9 million French members, 65 million worldwide. A special mention deserve Copains d’avant and Trombi, always rated among the top 10 social networks. They connect friends from kindergarten, primary and high school all the way to college. People upload their class photos and find their long lost classmates via the school index.
— Copains d’avant (@copainsdavant) April 3, 2017
— Heyer bryan (@BryanHeyer95) March 15, 2017
If you want to market or do business in France then speaking French is a must. But knowledge of French will help you penetrate markets beyond even France’s borders. Did you know that French is the fifth most widely spoken language in the world and that there are 120 million French speakers in Africa? When creating CTA messages in French don’t pretend you’re selling something else than you are. When entering the market be careful to play by local social rules: respect the worker and his/her social benefits. Or you and your business might find yourself under the guillotine.