“Ahhh, Paris, La tour Eiffel, l’amour, croissant, Camembert – c’est la vie en France!” Yes, we speak some French. But today’s lesson will be focused on “Le SEO à la française”. But first, let’s cover the basics. French people are extremely proud of their rich history and heritage. Today’s understanding and status of human right would not be what it is without the Declaration of the Rights of Man and of the Citizen (Déclaration des droits de l’homme et du citoyen), 1789 – the cornerstone of the French Revolution. France remains a great power in its region and in the world. It’s a leading member state of the European Union and one of the five permanent members of the United Nations Security Council.

If you’re still in doubt whether France is a force to be reckon with ask e-commerce experts. The country consistently ranks among the top 15 global ecommerce markets. Amazon is the most visited site with more than 15 million unique visitors per month. But 2nd and 3rd place take favorite local e-commerce retailers Cdiscount and Fnac respectively. Being famous for its fashion sense and luxury brands online fashion stores have a special place in French people’s hearts. La Redoute has 10 million regular customers due to its local high brand awareness.

Favourite French websites Source: Statista.com

Among the most popular social media sites and apps is the Western standard bunch: Facebook, Twitter, YouTube, LinkedIn and Instagram. But France’s favorite blog site is the local Skyrock, which is especially popular among younger generations. If you’re serious about entering the French market, then you should create a profile at Viadeo. The professional social network  includes business owners, entrepreneurs and managers – all together more than 9 million French members, 65 million worldwide. A special mention deserve Copains d’avant and Trombi, always rated among the top 10 social networks. They connect friends from kindergarten, primary and high school all the way to college. People upload their class photos and find their long lost classmates via the school index.

If you want to market or do business in France then speaking French is a must. But knowledge of French will help you penetrate markets beyond even France’s borders. Did you know that French is the fifth most widely spoken language in the world and that there are 120 million French speakers in Africa? When creating CTA messages in French don’t pretend you’re selling something else than you are. When entering the market be careful to play by local social rules: respect the worker and his/her social benefits. Or you and your business might find yourself under the guillotine.

What Are McDonald’s Jobs Sub-page Titles Saying: A Career or Just a Job?

What Are McDonald’s Jobs Sub-page Titles Saying: A Career or Just a Job?

Our grandmother used to say: “Go to school and study, so you won’t end up working at McDonald’s.” Working behind the McDonald’s counter has always had a negative connotation. But when the financial crisis broke out our grandmother’s changed her tune to: “As long as you have a job, even if it’s at McDonald’s.”

Language is the most powerful tool when communicating a message. At GFluence we’re interested in different cultural habits and matching them with consumer analysis. By analyzing the McDonald’s jobs sub-page titles across countries, we can tell where baking burgers counts as a real profession or […] Read more

Who Tops The Big 15 Ecommerce Markets in 2017 – China or US?

Who Tops The Big 15 Ecommerce Markets in 2017 – China or US?

2017 is in full swing and so is ecommerce business. Based on research from emarketer.com forecasting  ecommerce sales by country up till 2019, we’ve prepared an overview of the top 15 ecommerce markets in 2017. This way you can still properly re-valuate your annual marketing strategy and focus on the best ecommerce platforms. In 2016 global ecommerce website sales reached more than $22 trillion. This is a 6% yearly increase with sales estimating to reach $27 trillion in 2020.

[…] Read more

Excuse My French. What Did Uber Get Wrong in France?

Excuse My French. What Did Uber Get Wrong in France?

In our previous post we have described Uber’s expansion to Germany. Europe has been a bumpy road for Uber. It includes: Netherlands, Italy, Britain. However, one particular case steals the spotlight, France. For Californian cab-hailing service this country turned out to be one of the toughest market entries. Starting with the violent protests from the local drivers to the criminal charges of Uber’s top management in France.

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Map: What Cars Do People Drive in Europe?

Map: What Cars Do People Drive in Europe?

The map shows national preferences when it comes to choosing particular brand of car. Surely, French people will opt for the French cars and Germans will drive their own. But what about the rest of the Europe?  The 1st place is held by Volkswagen which is #1 choice in 10 countries. Then goes SKODA with  6 countries. 3rd place share Dacia, Renault and Fiat; each of them holds the major share in 4 respective markets. But what one can learn from this situation? Here are some takeaways for the international auto-related business:

You can see where most of the […] Read more