Global e-commerce strategies

Sales in global e-commerce have doubled over the past four years, which means even businesses that have so far been operating traditionally and selling off-line, are now considering online sales more than ever.

Retail Ecommerce Sales Worldwide
Source: eMarketer

International barriers to ecommerce

The highest barrier to international e-commerce is without a doubt cultural issues. Learn about brands that have overcome cultural differences and those who have not.

Here are some examples of good market penetration strategies:

Here are companies that failed to enter a market in the first place:

What are the top international e-commerce websites?

  • Amazon, Inc.
  • Jingdong (JD.com, Beijing)
  • Alibaba Group Holding Ltd. (China)
  • eBay Inc.
  • Rakuten, Inc. (based in Tokyo)
  • B2W Companhia Digital – an online retail provider in Latin America
  • Zalando (Germany)
  • Groupon

International marketing strategy for ecommerce

There is no such thing as the ideal international marketing strategy. Companies need to consider different factors such as language, legal environment, shopping behavior and cultural values before they create one.

Learn from our thoroughly crafted e-commerce case studies and market predictions!

Web Design Around the World – McDonald’s Using the Power of Power Distance

Web Design Around the World – McDonald’s Using the Power of Power Distance

Power distance reflects extent to which members of a society accept an unequal distribution of power as a de facto element of life. Wealth disparities, political agency or lack thereof, and social hierarchies are all facets of how power might be distributed and exercised in a given country.

The Power Distance Index (PDI) assigns a numerical score to each country based on the degree to which individuals there embrace or reject the notion of a hierarchical society. Countries with a higher PDI may have substantial wealth gaps, unequal access to services, and a top-down concentration of political power. Conversely, countries with […] Read more

November Roundup

November Roundup

We know … It’s been a while since our last blog post roundup. But we went totally crazy in November and filled our site with lovely and entertaining international SEO knowledge. If you missed out on the action (Shame on you!) we’ve prepared for your attention (Unless, you were too busy, which we understand.) our favorite blog post picks from the previous month:

[…] Read more

February Roundup

February Roundup

Some top-notch International SEO research was done in February. We kicked off the month by discovering new Valentine’s gift ideas and unraveled the secret of Hreflang. What are your predictions for the top 15 ecommerce markets in 2017 – will China prevail over US in sales? Check out the most exciting and informative blog posts of February:

Lovespoons and Mass Weddings; Valentine’s Day Traditions and Gift Ideas From Around the World

We dug deep into search engine analytics and cultural facts surrounding Valentine’s Day traditions. By researching customs from Italy, Finland, Wales and the Philippines we discovered new gift and retail campaign […] Read more

Who Tops The Big 15 Ecommerce Markets in 2017 – China or US?

Who Tops The Big 15 Ecommerce Markets in 2017 – China or US?

2017 is in full swing and so is ecommerce business. Based on research from emarketer.com forecasting  ecommerce sales by country up till 2019, we’ve prepared an overview of the top 15 ecommerce markets in 2017. This way you can still properly re-valuate your annual marketing strategy and focus on the best ecommerce platforms. In 2016 global ecommerce website sales reached more than $22 trillion. This is a 6% yearly increase with sales estimating to reach $27 trillion in 2020.

[…] Read more

Transforming Czech E-commerce – What If Amazon Wants a Bigger Piece of the Market?

Transforming Czech E-commerce – What If Amazon Wants a Bigger Piece of the Market?

“It depends in what way and with what kind-of resources Amazon will decide to enter on the already quite saturated Czech e-shop market,” commented Jitka Součková from Kasa.cz. The e-commerce giant has built a new logistics center in Dobroviz, near Prague, and the question circling among Czech e-commerce experts now is: If Amazon enters the Czech market directly, how will this affect current players?

[…] Read more

Shark, Crocodile & E-commerce: eBay’s Fail in China

Shark, Crocodile & E-commerce: eBay’s Fail in China

In one of the previous blog posts we have talked about how it can be tough to penetrate the Asian  market and what mistakes can result from cultural misunderstandings. We are continuing our digital journey and today’s destination is Chinese business market.

Lucrative Land

With a population of over 1 billion (!) people, China is not only a very lucrative e-commerce market for western capital, but the world of its own. It  comes as a no surprise that for some foreign companies, the Chinese market is deemed as important as a domestic market (if not even more). However, the bigger the market the bigger the risks, […] Read more

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