International Brand Blunders: How NOT to Enter a New Market
Expanding into a new market is no small feat. Regardless of your industry, you’ll be faced with the challenge of perfectly synchronizing tons of moving parts in order to truly make an impact. The last thing you’ll want to do is to ruin your grand entrance with an embarrassing faux-pas.
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Place Your Bets! Which E-commerce Markets Are on the Rise in 2018
The best way to predict what global e-commerce in 2018 has installed for us, is by checking e-commerce growth rates in 2017. Is Europe’s e-commerce really as gloomy as online retail experts predicted? What’s going on with South America and who will win the China vs. USA e-commerce rivalry?
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November Roundup
We know … It’s been a while since our last blog post roundup. But we went totally crazy in November and filled our site with lovely and entertaining international SEO knowledge. If you missed out on the action (Shame on you!) we’ve prepared for your attention (Unless, you were too busy, which we understand.) our favorite blog post picks from the previous month:
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February Roundup
Some top-notch International SEO research was done in February. We kicked off the month by discovering new Valentine’s gift ideas and unraveled the secret of Hreflang. What are your predictions for the top 15 ecommerce markets in 2017 – will China prevail over US in sales? Check out the most exciting and informative blog posts of February:
Lovespoons and Mass Weddings; Valentine’s Day Traditions and Gift Ideas From Around the World
We dug deep into search engine analytics and cultural facts surrounding Valentine’s Day traditions. By researching customs from Italy, Finland, Wales and the Philippines we discovered new gift and retail campaign […] Read more
Who Tops The Big 15 Ecommerce Markets in 2017 – China or US?
2017 is in full swing and so is ecommerce business. Based on research from emarketer.com forecasting ecommerce sales by country up till 2019, we’ve prepared an overview of the top 15 ecommerce markets in 2017. This way you can still properly re-valuate your annual marketing strategy and focus on the best ecommerce platforms. In 2016 global ecommerce website sales reached more than $22 trillion. This is a 6% yearly increase with sales estimating to reach $27 trillion in 2020.
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Improved Zboží.cz May Help Sell Products Faster or May Turn Into a SEO Nightmare
With an abundance of ecommerce websites offering everything from garden utilities to designer dress-wear, product sorting and price comparison websites have become a necessity many people rely on when looking for the right product at the right price.
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Transforming Czech E-commerce – What If Amazon Wants a Bigger Piece of the Market?
“It depends in what way and with what kind-of resources Amazon will decide to enter on the already quite saturated Czech e-shop market,” commented Jitka Součková from Kasa.cz. The e-commerce giant has built a new logistics center in Dobroviz, near Prague, and the question circling among Czech e-commerce experts now is: If Amazon enters the Czech market directly, how will this affect current players?
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Shark, Crocodile & E-commerce: eBay’s Fail in China
In one of the previous blog posts we have talked about how it can be tough to penetrate the Asian market and what mistakes can result from cultural misunderstandings. We are continuing our digital journey and today’s destination is Chinaese business market.
Lucrative Land
With a population of over 1 billion (!) people, China is not only a very lucrative e-commerce market for western capital, but the world of its own. It comes as a no surprise that for some foreign companies, the Chinese market is deemed as important as a domestic market (if not even more). However, the bigger the market the bigger the risks, […] Read more
How to Overcome Vietnamese Cultural E-Commerce Barriers in its Growing Online Market?
The number of Vietnamese internet users has been rapidly increasing for the past decade, naturally, such an increase in internet users also brings with it an increase in e-commerce activities and digital marketing.
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