Global e-commerce strategies
Sales in global e-commerce have doubled over the past four years, which means even businesses that have so far been operating traditionally and selling off-line, are now considering online sales more than ever.
International barriers to ecommerce
The highest barrier to international e-commerce is without a doubt cultural issues. Learn about brands that have overcome cultural differences and those who have not.
Here are some examples of good market penetration strategies:
- How KFC Became China’s Fast Food of Choice
- Winning Over Female Beauty Consumers in India – A Lesson From Dove
- Expensive Taste. How Did Louis Vuitton Become #1 Luxury Brand in China?
- IKEA’s Guide on How to Make in China
- Selling Water to the Fish. Can Starbucks Make Italians Buy Its Coffee?
Here are companies that failed to enter a market in the first place:
- Shark, Crocodile & E-commerce: eBay’s Fail in China
- Can’t Just Buy Your Way In – What Groupon Learned in China
- Best Buy said Bye to the UK. Why?
- Dresscode in Emirates or What Puma Should Have Known
What are the top international e-commerce websites?
- Amazon, Inc.
- Jingdong (JD.com, Beijing)
- Alibaba Group Holding Ltd. (China)
- eBay Inc.
- Rakuten, Inc. (based in Tokyo)
- B2W Companhia Digital – an online retail provider in Latin America
- Zalando (Germany)
International marketing strategy for ecommerce
There is no such thing as the ideal international marketing strategy. Companies need to consider different factors such as language, legal environment, shopping behavior and cultural values before they create one.
Learn from our thoroughly crafted e-commerce case studies and market predictions!