Cons: 

  • Having multiple sites will fragment your international presence as well as your brand. There is no advantage compared to a single e.g. COM domain.
  •  No matter how properly you take care of the geotargeting signals, you are still in risk for duplicate content.

Pros:

  • You should create multiple ccTLDs if you want to approach each marketing differently. E.g. creating multilingual content for these sites or personalizing the content in English for particular markets like: Canada, USA, UK, Australia.

Check this post in the video format:

The .EU Domain – A Perfect Opportunity to Target English Speakers in EU?

The .EU Domain – A Perfect Opportunity to Target English Speakers in EU?

To create a strong regional digital market the European Union (EU) created the country code top level domain named “.EU”.  To kick-off your marketing campaign in the region an English language website is a good start as many EU countries score high in English proficiency. But does it also mean that a .EU domain is the best choice for your website?

[…] Read more

What are pros and cons of having multiple ccTLDs for a single site?

What are pros and cons of having multiple ccTLDs for a single site?

In this part of the blog we go over the most frequent questions about International SEO.

Source: Quora

Cons: 

Having multiple sites will fragment your international presence as well as your brand. There is no advantage compared to a single e.g. COM domain.
 No matter how properly you take care of the geotargeting signals, you are still in risk for duplicate content.

[…] Read more