Spend some time in many of the world’s major cities, and it won’t be along until you stumble across an H&M outlet. Thanks to its canny international expansion strategy, the Swedish fast-fashion brand has grown to become one of the world’s largest clothing retailers. H&M’s steady march towards global domination has been shaped by its efficient and flexible marketing approach. From savvy production models to forward-thinking advertising and partnerships, H&M is a dominant force at the intersection of fashion, quality and price.
KFC has made wave after wave in the marketing community due to its resounding success in China. Far and away the country’s most popular American fast food chain, the company is seemingly bulletproof when it comes to its performance with Chinese consumers. KFC became the first American fast food chain to enter the Chinese market when it opened its first restaurant just a short walk from Beijing’s famous Tiananmen Square in 1987. At the time, the three-story branch was KFC’s largest in the world — an impressive start which set the tone for the chain’s continued triumphs in the country.
Expanding into a new market is no small feat. Regardless of your industry, you’ll be faced with the challenge of perfectly synchronizing tons of moving parts in order to truly make an impact. The last thing you’ll want to do is to ruin your grand entrance with an embarrassing faux-pas.
Three reasons why market in Iceland: there’s little foreign competition, most Icelanders speak English and customers value quality over price. Though a customer pool of around 336,00 people sounds small, it’s exactly why word about your products can spread fast. By digging in to cultural specifics and talking with locals about the Icelandic digital marketing scene we’ve written up the perfect SEO tips for Iceland.
Understanding SEO in Russia means stepping into the minds of 143 million people spread across 17.1 million km2 (6.6 million miles) fully emerged in their culture. Digital marketing in Russia is a world of its own. It is dominated by local players and customer habits unknown to the West. I stayed in the country for a one month summer school. Meanwhile I interviewed digital marketing specialist and locals to create a post on SEO in Russia.