Polish SEO Guide – A Digital Wedding of Something Old, Borrowed and New

Polish SEO Guide – A Digital Wedding of Something Old, Borrowed and New

It’s Poles, as in Polish people and not a high rod to hang your flag on. But we set our foot firmly on Polish SEO soil. This article features a detailed SEO guide to navigate you through the Polish digital marketing sea. GFluence’s Martin Kura enjoyed a business trip to Gdansk meanwhile gathering first-hand research about the local SEO scene.

The sandy beaches of Gdanks by the Baltic sea. Source: Personal archive

The duality of the new and old heavily influences local business and the consumer market. By digging in to individual topics like local e-commerce and marketing habits, we will […] Read more

Replacing Swedish Meatballs with Chicken Curry – IKEA Bets on India

Replacing Swedish Meatballs with Chicken Curry – IKEA Bets on India

IKEA will open three new stores in India next year. The Swedish furniture company declared that they are “here to stay” and plan to have twenty-five Indian stores by 2025. Where is all this confidence coming from? IKEA’s marketing team researched the local market extensively. Let’s check how the multinational company plans to convince Indian customers.

[…] Read more

How to Do SEO in Russia? First, You Get to Know the Russian Soul

How to Do SEO in Russia? First, You Get to Know the Russian Soul

Understanding SEO in Russia means stepping into the minds of 143 million people spread across 17.1 million km2 (6.6 million miles) fully emerged in their culture. Digital marketing in Russia is a world of its own. It is dominated by local players and customer habits unknown to the West. I stayed in the country for a one month summer school. Meanwhile I interviewed digital marketing specialist and locals to create a post on SEO in Russia.

[…] Read more

Why Sentimental Marketing Campaigns in the USA Don’t Work?

Why Sentimental Marketing Campaigns in the USA Don’t Work?

Did you know that US consumers prefer images of strong women in Mother’s Day campaigns? We’ve analyzed the recent and last year’s campaign from the popular US florist shop Telefora. One was a great success, while the other failed terribly. To explain why, we dug into marketing research on what Mother’s Day means to Americans from a cultural perceptive.

[…] Read more

Winning Over Female Beauty Consumers in India – A Lesson From Dove

Winning Over Female Beauty Consumers in India – A Lesson From Dove

The Dove “Real Beauty” campaign has an iconic status among marketing circles. Using “real” women who buy the products instead of models seems simple, yet it defied everyday advertising practices. After major success in the West, Dove continues to reinvent its famous advertising campaign in other countries. Taking in account cultural specifics it snatched its share of female beauty consumers in India’s market. Let’s take look how the famous beauty products company adapted its western marketing strategy to make it in India.

[…] Read more

April Roundup

April Roundup

Spring is here and we’ve kept our blog fresh and fruitful according to the season. We got some help from AirBnB – changing its name in China and all. Also, the Easter holidays were a great opportunity to check for new marketing opportunities. If you’re thinking of traveling during the summer – why not go to Brazil? But make sure your Portuguese is “local” enough. We bring to you our top 4 blog pics posted in April:

[…] Read more