In Germany, You Can Never Fly too High – The German SEO Guide
Adidas, Jägermeister and Volkswagen are only a few belonging to Germany’s long list of internationally famous brands. What does it take to enter Europe’s most successful economy? What is the average German customer like? We plunged into data research and spoke with business professionals who know the German market to answer these and many other questions – all in our SEO guide for Germany.
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Christmas Traditions Around the World Put to the Keyword Test
During Christmas season each country has its own special way of celebrating. Americans are crazy about parades, Germans flood town squares to visit Christmas markets and the Japanese get a strange flair for fried chicken. But, when do stereotypes stop reflecting actual reality?
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November Roundup
We know … It’s been a while since our last blog post roundup. But we went totally crazy in November and filled our site with lovely and entertaining international SEO knowledge. If you missed out on the action (Shame on you!) we’ve prepared for your attention (Unless, you were too busy, which we understand.) our favorite blog post picks from the previous month:
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Copywriters Beware! Don’t Joke About Religion in Poland
Poland belongs to one of the most conservative countries in Europe. In the past years the local political scene has been dominated by right-wing parties. Around 85% of all Polish people declare themselves members of the Catholic church. But the actual situation is not black and white, as only 20% of Poles go to church regularly. The main SEO question is: How does this effect content marketing?
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Polish False Friends – When “Data” Means “Date”
Polish people are very proud of their language. In fact, they’re so proud local copywriters are instructed to avoid using English parasite words. Nevertheless, there might be some words which sound familiar to the English ear, but don’t get excited too soon.
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How Not to Overstep in to the Icelandic Market? SEO Tips for Iceland
Three reasons why market in Iceland: there’s little foreign competition, most Icelanders speak English and customers value quality over price. Though a customer pool of around 336,00 people sounds small, it’s exactly why word about your products can spread fast. By digging in to cultural specifics and talking with locals about the Icelandic digital marketing scene we’ve written up the perfect SEO tips for Iceland.
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Polish SEO Guide – A Digital Wedding of Something Old, Borrowed and New
It’s Poles, as in Polish people and not a high rod to hang your flag on. But we set our foot firmly on Polish SEO soil. This article features a detailed SEO guide to navigate you through the Polish digital marketing sea. GFluence’s Martin Kura enjoyed a business trip to Gdansk meanwhile gathering first-hand research about the local SEO scene.
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Top 10 Inspiring Thoughts from Marketing Festival #mktfest17
Marketing Festival (@mktfest) is an annual marketing event held in the Czech Republic. This time, it gathered top-notch speakers including Rand Fishkin or Avinash Kaushik. We were totally there.
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When German Preciseness Takes Up a Polish Attitude
Some Slavic nations are stereotyped as sloppy. The further South you travel the fewer people complicate. But Poles won’t fit in this box. Our Martin Kura traveled to Gdanks for a business trip and spotted quite a few cultural specifics relevant for the local market. Did you know that Polish people have high service expectations?
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Replacing Swedish Meatballs with Chicken Curry – IKEA Bets on India
IKEA will open three new stores in India next year. The Swedish furniture company declared that they are “here to stay” and plan to have twenty-five Indian stores by 2025. Where is all this confidence coming from? IKEA’s marketing team researched the local market extensively. Let’s check how the multinational company plans to convince Indian customers.
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