Travel enthusiasts visit China to see The Great Wall, to enter The Forbidden City from where emperors ruled the vast land and to experience real Chinese cuisine. Economist admit that China is an economic superpower, still experiencing more than 6,5% annual growth.

In International SEO circles, China is known as the world’s leading e-commerce market. In 2017 it’s expected that online sales will reach more than $5,000.00 billions. Its infamous e-commerce rivalry with US might eventually be won in China’s favour, as the share of online vs. non-online sales is steadily rising. Ebay has failed to conquer the Chinese market. The local Alibaba Group with B2B, B2C and C2C e-commerce websites generates more gross merchandise volume than Amazon.com and eBay combined.

alibaba group overview                           Source: Lazure2.com

The local search engine winer is Baidu which covers 84% of all online searches. Following Google’s example, the company’s goal is not just to be a search engine, but a future all-inclusive digital force.

Because many Western social media companies are banned, there exist similar local versions. Renren use to be China’s Facebook, but in the past years its popularity has rapidly decreased. The main reason is the rise and transformation of WeChat – China’s most popular social media with 889 million monthly active users. It is a combination of Facebook, WhatsApp and includes useful service features such as online payment and taxi ordering. Another powerful marketing tool is China’s favourite “microblog” – Sina Weibo, a combination of Twitter and Facebook. Even Western celebrities and public personas like David Beckham and Bill Gates have their own profile.

When launching your marketing campaign in China, it’s not only necessary to know the local social marketing channels, but also how to communicate the message. AirBnb adjusted its name in Chinese to “Aibiying” – “Welcome each other with love”, to get better accepted. When creating CTA button content in Chinese don’t be afraid if it sounds long. Chinese wish to know exactly what’s going on, be clear and explicit.

April Roundup

April Roundup

Spring is here and we’ve kept our blog fresh and fruitful according to the season. We got some help from AirBnB – changing its name in China and all. Also, the Easter holidays were a great opportunity to check for new marketing opportunities. If you’re thinking of traveling during the summer – why not go to Brazil? But make sure your Portuguese is “local” enough. We bring to you our top 4 blog pics posted in April:

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Save Us from Free Speech, Public Hangouts and File Sharing: Internet Censorship Across the Globe

Save Us from Free Speech, Public Hangouts and File Sharing: Internet Censorship Across the Globe

How much a country censors the Internet tells how “free” that country actually is. Internet censorship is a more current and serious issue than one might believe. With social media becoming a powerful tool to raise voices of political dissatisfaction, Internet censorship proportionately rises.

As international SEO experts we’re concerned about restrictions on the web which prevent users from reaching their targeted search. Blocking websites and social media platforms isn’t only “bad for business”. It’s a violation of internationally established human rights such as free speech and freedom of information. This blog post will help you understand how Internet censorship works and […] Read more

AirBnB Adjusts Its Strategy in China by Changing the Name

AirBnB Adjusts Its Strategy in China by Changing the Name

Western businesses have a notoriously bad track record of entering China. Some of them were burning through insane amounts of money while battling local rivals and eventually ceased operations (looking at you Uber). Others were simply banned. However, not all of them has given up on trying to make it. Sharing economy juggernaut AirBnB has announced recently that it is changing its name in China to “Aibiying” (爱彼迎), which can be translated to “welcome each other with love.”

Airbnb is committed to succeeding in China, and we now have a Chinese name, 爱彼迎 (Aibiying), which means “to welcome each […] Read more

Expensive Taste. How Did Louis Vuitton Become #1 Luxury Brand in China?

Expensive Taste. How Did Louis Vuitton Become #1 Luxury Brand in China?

We all know that China is a lucrative market for every international brand. But what does it mean for the fashion industry? Here is a number for you: Chinese luxury demand accounts almost for the 20% of global spend on fancy items. Not bad right? No wonder that there is an ongoing battle between word’s best fashion houses over this piece of the pie. French luxury brand maker Louis Vuitton was first foreign brand to ever set foot there. Today we are going to see what other factors contributed towards the company’s huge success and learn lessons from luxury brand […] Read more

Who Tops The Big 15 Ecommerce Markets in 2017 – China or US?

Who Tops The Big 15 Ecommerce Markets in 2017 – China or US?

2017 is in full swing and so is ecommerce business. Based on research from emarketer.com forecasting  ecommerce sales by country up till 2019, we’ve prepared an overview of the top 15 ecommerce markets in 2017. This way you can still properly re-valuate your annual marketing strategy and focus on the best ecommerce platforms. In 2016 global ecommerce website sales reached more than $22 trillion. This is a 6% yearly increase with sales estimating to reach $27 trillion in 2020.

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IKEA’s Guide on How to Make in China

IKEA’s Guide on How to Make in China

IKEA. During the course of 73 years, blue and yellow giant made its way into most of the countries. Currently it has 392 stores around the globe. Impressive? It gets even better. Did you know that IKEA uses 1% of the world’s wood every year or that 1 out of 10 Europeans is conceived in an IKEA bed (wonder how did they count this). What is more interesting, is how Swedish retailer executed its foreign operations. However, IKEA’s entry to China is of particular interest. Although, there were many factors that contributed to IKEA’s success, we have pinpointed […] Read more

Where Do People Find Love? A Global Overview of Dating Apps

Where Do People Find Love? A Global Overview of Dating Apps

“I don’t need much. Just someone, whom I can talk to, take a trip together and who has a similar sense of humor.” Sounds familiar? It’s almost a proverb among single people, where the same question has been asked for centuries: “Where does one go to meet new people?” The answer to this question has changed throughout time and if ladies in Victorian times swore by dinner invitations and society balls, today’s unattached men and women needn’t go further than the screen of their phone or desktop.

In collaboration with App Annie analytics BBC News has conducted […] Read more

Shark, Crocodile & E-commerce: eBay’s Fail in China

Shark, Crocodile & E-commerce: eBay’s Fail in China

In one of the previous blog posts we have talked about how it can be tough to penetrate the Asian  market and what mistakes can result from cultural misunderstandings. We are continuing our digital journey and today’s destination is Chinaese business market.

Lucrative Land

With a population of over 1 billion (!) people, China is not only a very lucrative e-commerce market for western capital, but the world of its own. It  comes as a no surprise that for some foreign companies, the Chinese market is deemed as important as a domestic market (if not even more). However, the bigger the market the bigger the risks, […] Read more

“Hey, can you friend me on Orkut… Wait… What?”

“Hey, can you friend me on Orkut… Wait… What?”

It is not about being first, it is about being right. In today’s world where start-ups are appearing almost every day this maxim has never been truer. The following map shows the amount of most popular social networks in the year 2009 and what has left of them by the 2012.

 During that short period of time (slightly more than 3 years) their number has shrieked from 18 to only 5:

Vkontakte (Russia)
Odnoklassniki (Ukraine)
Qzone (China)
Cloob (Iran)
And Facebook (pretty much the rest of the world)

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Can’t Just Buy Your Way In. What Groupon Learned in China

Can’t Just Buy Your Way In. What Groupon Learned in China

Everyone likes a good deal, right? Nothing can compare with a feeling when you buy a desired item with 20% or more discount. And if you are a company that helps people to find the best deals available, it shouldn’t be a huge problem to attract users. This is how things looked on paper when Groupon decided to enter China in 2011. The company had everything in order to conquer a foreign market:

Established business model – check
$700 million raised in IPO – check
Experience in entering foreign country- check
Cost-conscious Chinese buyers – check

Source: www.chicagovets.org

As you have probably guessed by this […] Read more