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April Roundup

April Roundup

Spring is here and we’ve kept our blog fresh and fruitful according to the season. We got some help from AirBnB – changing its name in China and all. Also, the Easter holidays were a great opportunity to check for new marketing opportunities. If you’re thinking of traveling during the summer – why not go to Brazil? But make sure your Portuguese is “local” enough. We bring to you our top 4 blog pics posted in April:

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Save Us from Free Speech, Public Hangouts and File Sharing: Internet Censorship Across the Globe

Save Us from Free Speech, Public Hangouts and File Sharing: Internet Censorship Across the Globe

How much a country censors the Internet tells how “free” that country actually is. Internet censorship is a more current and serious issue than one might believe. With social media becoming a powerful tool to raise voices of political dissatisfaction, Internet censorship proportionately rises.

As international SEO experts we’re concerned about restrictions on the web which prevent users from reaching their targeted search. Blocking websites and social media platforms isn’t only “bad for business”. It’s a violation of internationally established human rights such as free speech and freedom of information. This blog post will help you understand how Internet censorship works and […] Read more

March Roundup

March Roundup

Looking for new global marketing opportunities? Thought of expanding to Africa or Southeast Asia? In March we focused on helping you realize the global potential of your products and services. Did you know that China is a leading target market for luxury goods? But Western luxury brands wouldn’t be succeeding without properly adapting their marketing strategy. Check out our favorite blog posts from March and get fresh International SEO ideas:

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How to Use French to Conquer Half a Continent?

How to Use French to Conquer Half a Continent?

Did you know that Africa is the continent with the most French speakers in the world? Why is this important for your International SEO? Even though you have a french language website version – are you only targeting people who live in France? OK, you thought of Belgium, Switzerland and Canada as well, good. But there is aprox. 120 million people in Africa who speak French. Such an enormous amount of people knowing the same language is a perfect global marketing opportunity.

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The Popularity of Social Media in Africa – From Free Speech to Saving the Economy

The Popularity of Social Media in Africa – From Free Speech to Saving the Economy

Did you know that in 2016 the number of active social media users in Africa rose to 129 million? That’s a 25 % increase in comparison to 2015. News on the increasing popularity of social media in Africa reached world newspaper headlines in 2014 with Facebook gaining 100 million monthly users on the continent. As various social media keep on targeting Africans to join their communities and business on the Hot Continent turn away from traditional ways of advertising, it’s clear that the trend of growth will continue.

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January Roundup

January Roundup

How is 2017 treating you so far? At GFluence we are sticking to our New Year’s resolution and bringing you new and exciting blog posts each week. We managed to cover everything from Geo-Targeting to CTA button analysis. To help you remember or to help you catch up with what you’ve missed, here is our top 4 pick from January’s blog posts:

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Where Do People Find Love? A Global Overview of Dating Apps

Where Do People Find Love? A Global Overview of Dating Apps

“I don’t need much. Just someone, whom I can talk to, take a trip together and who has a similar sense of humor.” Sounds familiar? It’s almost a proverb among single people, where the same question has been asked for centuries: “Where does one go to meet new people?” The answer to this question has changed throughout time and if ladies in Victorian times swore by dinner invitations and society balls, today’s unattached men and women needn’t go further than the screen of their phone or desktop.

In collaboration with App Annie analytics BBC News has conducted […] Read more