Develop PPC strategy for multilingual website.
Marketing your product in foreign countries isn’t an easy task. After you successfully set up your international website and start creating new multilingual content, you will maybe want to help your new market penetration by launching a PPC campaign in the new country. However, that comes with many obstacles. What search engines do people in different countries use? Which PPC system works the best for each market? And last, but not least, how to optimize your multilingual PPC campaign content?