Marketing to multicultural audiences
Every culture has different expectations not only from products, but also from how the products are described. There were numerous blunders made when offering a product in different cultures. When Chevrolet introduced their new car model Nova in Latin America, it raised eyebrows: No va means no go in Spanish.
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Not only crippled brand names, but also differences in tone, spelling, wording and other nuances play a role when doing marketing across countries. There are also trends like ethnic diversity, use of internationally eligible symbols and use of neutral colors without any local implication.
We offer:
Multicultural marketing analysis
Brand name audit
Global brand manual creation
International Tone of voice creation
Multilingual content
International marketing
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Petr works on different aspects of SEO to ensure you get the best from your international SEO strategy. He helps you the plan content for your blog, optimize your landing pages and come up with a unique way to reach your new customers.
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