Marketing to multicultural audiences
Every culture has different expectations not only from products, but also from how the products are described. There were numerous blunders made when offering a product in different cultures. When Chevrolet introduced their new car model Nova in Latin America, it raised eyebrows: No va means no go in Spanish.
![AdobeStock_96661025-[Converted] (1)](https://gfluence.com/wp-content/uploads/2018/08/AdobeStock_96661025-Converted-1-450x250.jpg "AdobeStock_96661025-[Converted] (1)")
Not only brand names, but also differences in tone, spelling, wording and other nuances play a role when doing marketing across countries. There are also trends like ethnic diversity, use of internationally eligible symbols and use of neutral colors without any local implication.
We offer:
Multicultural marketing analysis
Brand name audit
Global brand manual creation
International Tone of voice creation
Multilingual content
International marketing
"Tell me about your SEO goals and I'll give you a plan. I can isolate and focus 100% on the key metrics for your business."
Martin is the go-to-guy when you want to kick start your website on different markets and have control over how much organic traffic you gain. His minimum target is 78% increase in organic traffic annually for long term clients.
“I worked with Martin in 2015 on a geo-targeting and redirection strategy for an important multinational client’s domain migration project. I would recommend Martin as an International SEO professional, giving high-level advice on multilingual website migrations and any related international SEO issues”
“Martin helped our project Frutiko.cz to improve in SEO in all three language versions of the website. He created a very helpful analysis of technical obstacles on the website for better search results, improved English and Russian content and helped with link building. We were happy about the results and we thus recommend his services.”
“Martin has performed an excellent consultation of international website Albixon.com in 6 language variations. Results showed immediately and feedback from our business partners was very positive. I appreciate Martin's professional approach not only in SEO area, but also ability to find an optimum solution for our company. We are happy that we cooperate with Martin Kura.”