Marketing to multicultural audiences
Every culture has different expectations not only from products, but also from how the products are described. There were numerous blunders made when offering a product in different cultures. When Chevrolet introduced their new car model Nova in Latin America, it raised eyebrows: No va means no go in Spanish.
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Not only brand names, but also differences in tone, spelling, wording and other nuances play a role when doing marketing across countries. There are also trends like ethnic diversity, use of internationally eligible symbols and use of neutral colors without any local implication.
We offer:
Multicultural marketing analysis
Brand name audit
Global brand manual creation
International Tone of voice creation
Multilingual content
International marketing
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