When planning a new market expansion, there are a few factors to consider:
Market size – is the market big enough to ensure a significant revenue?
Market fit – are the locals ready to buy your product or services?
Market barriers – will the locals trust a foreign company entering their market? Are they already searching for your product online or are they only using traditional channels such as word of mouth marketing?
A good way to learn about your prospects is through digital channel research and keyword research; you can find out if there are search volumes already and if people are talking about your product online. The next step is defining buyer personas and creating a marketing strategy that resonates with the market’s culture and environment.
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Petr works on different aspects of SEO to ensure you get the best from your international SEO strategy. He helps you the plan content for your blog, optimize your landing pages and come up with a unique way to reach your new customers.
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