How does a knowledge base help your marketing?
Have you ever heard about speaking your customers’ language? And what about doing it the other way round? Educate your customers on your products and services. Each company comes with a specific professional vocabulary. The last thing you want is audience that doesn’t know the first thing about your activities. And what is a knowledge base good for? Give your clients information and let them appreciate what you do. And what’s more, approach new customers who don’t know they need you!
