What is geotargeting and why should I care?
How to attract foreign customers? Arguably one of the greatest challenges in doing business internationally. Let’s assume you’ve already done all the translation and transcreation. How to set up your multilingual website so that it attracts the right customers? How to increase traffic from the right countries? What domain strategy should you use? And how to even tell, what the right means, that is, how to tell if you want to use country or language targeting strategy?