Credibility, trustworthiness. These terms are understood differently across cultures. Some cultures may be prejudiced against global websites with lack of local signals. Cultures with high uncertainty avoidance have stricter legal regulations. They will leave the website when basic legal stuff is missing.
Some cultures, e.g. Russians, Poles, want to see the bottom line as soon as possible, which affects landing page design. UK English environment is different from the US one, even though they share a common language. US websites are more straightforward, while UK versions use playful language and idioms.
Any many, many more factors, such as colors, product names and form fields. Mere translation won’t help you here – you’ll need a native speaker to tackle these specifics.
We always work with native speakers with different cultural mindsets. Also, we have checklists of factors and elements for each market we work with. These are the factors that worked for us in the past and we keep re-using them. You will get a min. 10 page report with a checklist of things to improve.
"Tell me about your SEO goals and I'll give you a plan. I can isolate and focus 100% on the key metrics for your business."
Martin is the go-to-guy when you want to kick start your website on different markets and have control over how much organic traffic you gain. His minimum target is 78% increase in organic traffic annually for long term clients.
“I worked with Martin in 2015 on a geo-targeting and redirection strategy for an important multinational client’s domain migration project. I would recommend Martin as an International SEO professional, giving high-level advice on multilingual website migrations and any related international SEO issues”
“Martin has performed an excellent consultation of international website Albixon.com in 6 language variations. Results showed immediately and feedback from our business partners was very positive. I appreciate Martin's professional approach not only in SEO area, but also ability to find an optimum solution for our company. We are happy that we cooperate with Martin Kura.”
“Martin helped our project Frutiko.cz to improve in SEO in all three language versions of the website. He created a very helpful analysis of technical obstacles on the website for better search results, improved English and Russian content and helped with link building. We were happy about the results and we thus recommend his services.”