Why Russian Social Media Is Less Uptight Than in The West?
The key to establish presence in the Russian market is by conquering local digital channels. There’s a handful of Russian social media and sites you’ve probably never heard about, but for 143 million Russians it’s their daily online life. The reason isn’t that Russians simply hate foreign websites. There’s a big qualitative difference when it comes to publishing content.
The Golden Trio of Russian Social Media
Any statistic which says that Facebook ranks higher than 4th place as the most used social media in Russia is false. We present to you the true golden trio of Russian social media.
Why do Russians so highly prefer social media of local origin? How come Facebook or Twitter never match these numbers and probably never will?
Did you know that Russia tops 3rd place worldwide in online piracy? Russians like multi-functional and non-limiting social media. A VK user can upload and share various media files without triggering copyright issues as it happens with Facebook. The site has become a large storage of music without bothering to get licensing approval. There have been a number of law suits filed by mega music labels. But till now Russian courts have ruled in favor of VK. Contrast to US legislation, Russian courts do not consider VK responsible for the actions of its users.
Compared to social media coming from the West, Russian social media is also more flexible when it comes to censoring age-restricted and pornographic content. You’ll find all sorts of quirky groups on VK and that’s what keeps local popularity growing.
Curious how to devise the right marketing strategy for Russian social media? We’ve got a plan. Contact us and let’s get to work together.
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