What are pros and cons of having multiple ccTLDs for a single site?

What are pros and cons of having multiple ccTLDs for a single site?

In this part of the blog we go over the most frequent questions about International SEO.

What are the pros and cons of having multiple country code top-level domains (ccTLD) for a single site with the same content and what are best practices in terms of SEO regarding this case?

Source: Quora

Cons: 

  • Having multiple sites will fragment your international presence as well as your brand. There is no advantage compared to a single e.g. COM domain.
  •  No matter how properly you take care of the geotargeting signals, you are still in risk for duplicate content.

Pros:

  • You should create multiple ccTLDs if you want to approach each marketing differently. E.g. creating multilingual content for these sites or personalizing the content in English for particular markets like: Canada, USA, UK, Australia.

Check this post in the video format:

Expanding your brand overseas is no easy task for sure. In these matters it is always good to work with people who know how to approach international market. Here at GFluence we help various businesses with executing their international SEO strategy to its fullest potential. Check full spectrum of services that we can provide for your brand.

Featured image source: www.footstep.ir

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Artur Kornienko

Artur Kornienko

If you have an idea, he will put that in words and spread it.

Entries by Artur Kornienko