Ok, you found a proper translator for your website, but are the keywords and content localized for your target audience? Each language has it’s own cultural specifics. Multilingual keyword research is not simply about translating words. A successful International SEO strategy starts with research from scratch for every language.
Having your own foreign language keyword termbase is like having a goose that lays golden eggs. There are numerous ways of how to utilize it in your marketing strategy:
You’ve hired a translator to create a new language website version. The good news is he/she won’t have to translate the keywords from the original copy – we’ve already included them in your multilingual termbase.
When translation is done using a CAT tool, the keywords from your multilingual database are transferred in to the CAT tool database. This way, when the translator will need a specific keyword, he/she will already have it on demand. OK, but what if they don’t use any CAT tools? Don’t worry, they can still use it while translating as a reference material.
Still not convinced? Below is an example demonstrating the research process for a website which sells swimming pools. Here is our 7 step keyword research strategy:
Because we do International SEO, you needn’t hire multiple local SEO teams. Specializing in content strategy for different markets, is why our SEO marketing is affordable. We’ll keep you involved all the way – from creating a keyword database to showing an increase in ROI, because of content optimization. What you’ll pay in the beginning will return multiple times with each new website visit, simply because you are using the right keywords.
Find out which keywords sweet talk your way into different markets.