Most of the World Uses Chrome. What About You?
Before deploying your digital marketing strategy, it is useful to know how your target audience surfs the web. This map shows national preferences when it comes to choosing browsers. More importantly, you can see Google’s Chrome march towards world domination between years 2009-2014. So, in which ways can this map be useful for your international business?
- You can better cater to your audience. Although every browser is committed to only one purpose – help you to surf the web – each one of them has its own benefits and limitations. Knowing how your target audience accesses internet can be of help. Moreover, you can develop special plugins or add-ons to make using your service/product easier
- There is always a reason for choosing a specific browser. Although Chrome became number 1 choice by the year 2014, some countries still choose another browsers (f.e. most of Africa sticks with Opera). If you are implementing your digital strategy there, it might be worth looking for the reasons behind the choice
Expanding your brand overseas is no easy task for sure. In these matters, it is always good to work with people who know how to approach international market. Here at gFluence we help various businesses with executing their international SEO strategy to its fullest potential. Check full spectrum of services that we can provide for you.
Featured image source: blog.roblox.com