Looking for new global marketing opportunities? Thought of expanding to Africa or Southeast Asia? In March we focused on helping you realize the global potential of your products and services. Did you know that China is a leading target market for luxury goods? But Western luxury brands wouldn’t be succeeding without properly adapting their marketing strategy. Check out our favorite blog posts from March and get fresh International SEO ideas:
Did you know that in Brunei, Malaysia, Philippines and Singapore you could launch your local website version in English? We created a map of the level of English proficiency in Southeast Asia. This way you’ll be able to evaluate in which parts of the region you can enter local markets without hiring a translator. Read the post in full to understand how come English has become the lingua franca in Southeast Asia.
Chinese luxury demand accounts for almost 20% of global spending on luxury items. French luxury goods maker Louis Vuitton was the first foreign brand to enter the country. By closely examining China’s market LV has managed to become the number one high-end company in the land. Check out which crafty marketing maneuvers helped the iconic brand to reaffirm its global status also in China.
You have a French language website version – Who exactly are you targeting? France, for sure. Belgium, Switzerland and you thought about Canada as well. Good, but did you know that there are 120 million French speakers in Africa? In this post you’ll find a map of the percentage of French speakers in specific African countries. Discover how it’s actually easier to enter the African market than you probably thought.
As always – we’ve prepared a thorough geo-targeting website study from one of the biggest global brands. But even the biggest companies can mess it up sometimes. What does Tesco need to change that the Irish won’t keep getting the U.K. website version? By better understanding hreflang, content navigation structure, url structure and other website settings learn what you can do to improve your website’s geo-signaling.