When I Do Local SEO, Does It Help Me Boost International Presence as Well?
Whenever marketers ask this question, they, basically, mean one thing: can we hit two birds with one stone? The truth is, local SEO doesn’t really affect international presence. Here is why.
If you do purely local marketing and SEO, your website will attract local citations, backlinks etc. These signals affect only your local presence since the buzz around your website is mostly geographically limited. Therefore, if you are running a global website, make sure that your geo-signals (such as backlinks, local citations, brand mentions) are distributed evenly. E.g. 1000 links from Russia won’t really boost your worldwide presence, as they may jeopardize your global targeting.
In addition, it is essential to promote (or not) relevant country versions of your website in the particular market you are targeting. E.g. do not promote a Spanish version in Germany. Otherwise, Google and other search engines may misunderstand your targeting. Another way to improve your worldwide reach is to create a single domain global website and promote it internationally (thus, not particularly for a specific market).
You should also keep in mind that in case you have been promoting the website locally for a long time, it is advisable to create a separate website (domain) and start global targeting from scratch, since the so far built local relevancy may be an obstacle for the global targeting.
Expanding your brand overseas is no easy task for sure. In these matters, it is always good to work with people who know how to approach international market. Here at GFluence we help various businesses with executing their international SEO strategy to its fullest potential. Check full spectrum of services that we can provide for you.
Featured image source: www.lindseyinteractive.com