January Roundup

January Roundup

How is 2017 treating you so far? At GFluence we are sticking to our New Year’s resolution and bringing you new and exciting blog posts each week. We managed to cover everything from Geo-Targeting to CTA button analysis. To help you remember or to help you catch up with what you’ve missed, here is our top 4 pick from January’s blog posts:

Power of the Print. Why catalog is IKEA’s #1 marketing tool?

It must be laying around there somewhere. On your coffee table or possibly next to the toilet, IKEA’s catalogue reads more like a magazine than a printed furniture expo. And that’s probably the reason why you still haven’t thrown it away. Did you know that the new digital catalogue version has an augmented reality feature? Check out the post to see how you can paste an armchair into your living room.

To Which Countries Are Smartphones Penetrating the Most and Why?

This is a must read for those who are rethinking their mobile marketing strategy. From the post you’ll be able to see where are people buying up smartphones most. Did you know that Israeli children are encouraged to own smartphones due to security scares? Check out more interesting facts and reasons behind high smartphone penetration rates in the post.

When I Do Local SEO, Does It Help Me Boost International Presence as Well?

This is a post from our regular International SEO section, devoted to helping you understand the difference between Standard and International SEO. If you really wish to built a strong global presence on the internet and create a truly global brand, than doing only local SEO will not get you there. Read the post in full to understand why.

It Matters How and to Whom You Call to – CTA Buttons Language Comparison

We had a lot of fun with this post. We compared Amazon’s “Prime Trial” and Facebook’s “Sign Up” CTA button in five different languages: English, Spanish, Chinese, Japanese and German. The result? An interesting International SEO analysis that will help you understand why it’s best not to use imperative in Asian countries.

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Polona Golob

Polona Golob

Enjoys a good crossword puzzle and matching keywords is her favorite.

Entries by Polona Golob