Copywriters Beware! Don’t Joke About Religion in Poland
Poland belongs to one of the most conservative countries in Europe. In the past years the local political scene has been dominated by right-wing parties. Around 85% of all Polish people declare themselves members of the Catholic church. But the actual situation is not black and white, as only 20% of Poles go to church regularly. The main SEO question is: How does this effect content marketing?
Is a More Conservative Copywriting Approach Needed?
As Christian holidays are very popular, many Polish people do not work or shop on Sundays. The legislation is strict on drugs and alcohol. That’s why pharmaceutical companies and alcohol producers pay higher taxes. Polish people can be touchy when it comes to offending their religious sentiments. And though Poland scores high in English proficiency, Poles are very proud of their language and like to keep it clean from foreign influences.
To help you out, we prepared simple copywriting tips when writing content for the Polish market.
Wish to translate marketing content to Polish? Not sure how to localize the translation properly? Ask us and we’ll be happy to help out.
Featured image source: Pixabay.com
Thinking of taking your brand global?
We are international SEO experts. Check our services to see what being global really means.