The following map shows how many search queries does each state perform.
Among the most active Google users we can identify:
As for the states that use Google the least, they are:
Undoubtedly, there is strong correlation between amount of Google searches and amount of traffic that each state produces. Therefore, you can use this knowledge to your benefit by adjusting your digital strategy for every state. In the areas with the highest traffic volume, you should pay extra attention to how your Google services perform, as they will be probably the main channel of […] Read more
For sure, internet has long become a global phenomenon. However, this phenomenon has different degree of accessibility in each country. This map shows you where the most active internet users are and which countries are still on the way of technological revolution. So what one can learn from it?
Digital marketing strategy can sometimes be very complex; and that level of complexity is largely dependent on how often and how fast can your audience access internet. Armed with that knowledge you can tailor you digital campaign for each country properly to achieve the maximum.
Expanding your […] Read more
It takes all kinds to make the world. This is especially true when it comes to identifying the most popular website in each country. For a digital marketer this kind of information is essential as it clearly shows you which web platform shall you use to reach out to your audience. F.e. Yandex is a prevailing search engine in Russia. This means that if you expand your business there, Yandex will be your number 1 PPC advertising tool. Additionally, you may consider other ways of cooperation to offer something special and better fitted to your audience. Every country is unique and […] Read more
Many of us have been in the following predicament: you spell to your foreign friend an email over the phone and then… comes @ symbol. So you start coming up with weird (and often funny) synonyms and metaphors trying to explain it. Afterwards you probably think: “Man, I should really look it up”. And most probably you leave that thought until next time when you have to spell your email again.
Here are some notable examples from above:
Germany – monkey
Denmark – elephant
Czech Republic – fish
You may ask: “What’s the big deal anyway?”
Here is why. Your professional image […] Read more
Before deploying your digital marketing strategy, it is useful to know how your target audience surfs the web. This map shows national preferences when it comes to choosing browsers. More importantly, you can see Google’s Chrome march towards world domination between years 2009-2014. So, in which ways can this map be useful for your international business?
You can better cater to your audience. Although every browser is committed to only one purpose – help you to surf the web – each one of them has its own benefits and limitations. Knowing how your target audience accesses internet can […] Read more
The map shows national preferences when it comes to choosing particular brand of car. Surely, French people will opt for the French cars and Germans will drive their own. But what about the rest of the Europe? The 1st place is held by Volkswagen which is #1 choice in 10 countries. Then goes SKODA with 6 countries. 3rd place share Dacia, Renault and Fiat; each of them holds the major share in 4 respective markets. But what one can learn from this situation? Here are some takeaways for the international auto-related business:
You can see where most of the […] Read more