Web Design Around the World – McDonald’s Using the Power of Power Distance

Web Design Around the World – McDonald’s Using the Power of Power Distance

Power distance reflects extent to which members of a society accept an unequal distribution of power as a de facto element of life. Wealth disparities, political agency or lack thereof, and social hierarchies are all facets of how power might be distributed and exercised in a given country.

The Power Distance Index (PDI) assigns a numerical score to each country based on the degree to which individuals there embrace or reject the notion of a hierarchical society. Countries with a higher PDI may have substantial wealth gaps, unequal access to services, and a top-down concentration of political power. Conversely, countries with […] Read more

One KFC, 2 very different experiences: the art of Uncertainty Avoidance.

One KFC, 2 very different experiences: the art of Uncertainty Avoidance.

Hofstede’s dimension of uncertainty avoidance refers to a society’s general tolerance of ambiguity or the unknown. This is reflected in the extent to which a given culture will utilize rules, societal norms and standardized procedures to reduce uncertainty with regard to future events, decisions or occurrences.

The Uncertainty Avoidance Index (UAI) assigns numerical scores to quantify the level of uncertainty avoidance held by individuals in various countries. People in cultures with high uncertainty avoidance prefer to minimize uncertainty with careful planning and regulation as well as a reliance on tradition. Conversely, cultures with low uncertainty avoidance are more open to change […] Read more

Walmart & International Marketing: What NOT to Do

Walmart & International Marketing: What NOT to Do

If one were to nominate a poster child for international marketing failures, one would be hard-pressed to identify a candidate more ideal than Walmart. In so many cases over the past several decades, Walmart consistently made the wrong choices when making an entrance into a new market. Walmart’s journeys abroad, whether to China, Germany, Brazil or elsewhere, seem to be met with stumbles at every step — though in many cases, the company has learned and adapted over time.

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Why Is KFC’s International Marketing So Unstoppable?

Why Is KFC’s International Marketing So Unstoppable?

KFC has made wave after wave in the marketing community due to its resounding success in China. Far and away the country’s most popular American fast food chain, the company is seemingly bulletproof when it comes to its performance with Chinese consumers. KFC became the first American fast food chain to enter the Chinese market when it opened its first restaurant just a short walk from Beijing’s famous Tiananmen Square in 1987. At the time, the three-story branch was KFC’s largest in the world — an impressive start which set the tone for the chain’s continued triumphs in the country.

We’ve […] Read more

Replacing Swedish Meatballs with Chicken Curry – IKEA Bets on India

Replacing Swedish Meatballs with Chicken Curry – IKEA Bets on India

IKEA will open three new stores in India next year. The Swedish furniture company declared that they are “here to stay” and plan to have twenty-five Indian stores by 2025. Where is all this confidence coming from? IKEA’s marketing team researched the local market extensively. Let’s check how the multinational company plans to convince Indian customers.

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Winning Over Female Beauty Consumers in India – A Lesson From Dove

Winning Over Female Beauty Consumers in India – A Lesson From Dove

The Dove “Real Beauty” campaign has an iconic status among marketing circles. Using “real” women who buy the products instead of models seems simple, yet it defied everyday advertising practices. After major success in the West, Dove continues to reinvent its famous advertising campaign in other countries. Taking in account cultural specifics it snatched its share of female beauty consumers in India’s market. Let’s take look how the famous beauty products company adapted its western marketing strategy to make it in India.

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