Imagine this. You are Irish. You live in Ireland. I mean, The Republic of Ireland. You want to buy clothes from Tesco. So you go to Google, start typing tesco clothing and you click on the tesco.com website that pops up. You choose your best fit and want to buy it. And – damn! – it’s only available in the U.K.
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Nooooooo!
It actually happened. A Slovak version of the Skoda’s Kodiaq SUV page outranked its Czech equivalent, when searching from the Czech Republic.
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Here is an International SEO riddle. You are on Google.fr searching for the keyword “airbnb toronto”. Why does the .FR website appear instead of the local Canadian website?
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When you are searching for some product on the web you want locally-relevant page to appear in your search results. If you live in Switzerland you have little use of the German page, although you speak the language. Audi uses country code top-level domains (ccTLD) to target different countries. However, It appears that the German version performs better in Switzerland for multiple queries like:
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