With its original restaurant located just a stone’s throw from Tiananmen Square in Beijing, KFC became the first American fast-food to set foot in China, all the way back in 1987. The three-story branch, with room for up to 500 diners, was KFC’s largest at the time, and the grandiosity of this move set the tone for the success the chain would find in China over the next few decades.
Adidas, Jägermeister and Volkswagen are only a few belonging to Germany’s long list of internationally famous brands. What does it take to enter Europe’s most successful economy? What is the average German customer like? We plunged into data research and spoke with business professionals who know the German market to answer these and many other questions – all in our SEO guide for Germany.
Three reasons why market in Iceland: there’s little foreign competition, most Icelanders speak English and customers value quality over price. Though a customer pool of around 336,00 people sounds small, it’s exactly why word about your products can spread fast. By digging in to cultural specifics and talking with locals about the Icelandic digital marketing scene we’ve written up the perfect SEO tips for Iceland.
Understanding SEO in Russia means stepping into the minds of 143 million people spread across 17.1 million km2 (6.6 million miles) fully emerged in their culture. Digital marketing in Russia is a world of its own. It is dominated by local players and customer habits unknown to the West. I stayed in the country for a one month summer school. Meanwhile I interviewed digital marketing specialist and locals to create a post on SEO in Russia.
When doing business in Brazil there’s a detail you shouldn’t forget – the individual is up front. A well-known global brand can have a starting advantage. But if a business representative doesn’t click with the locals, well then … In Brazil a famous name will get you only to a certain point. To Brazilians it’s more important with “whom” (the person) they are doing business and not with “what” (the company).
We wrote about Norway being the 5th biggest chocolate consumer in the world. But did you know that Norwegians take 1st place as highest spenders on dog food worldwide? The global pet food industry is estimated to be worth $74,8 billion in 2017 and continues to grew annually by 4%. Dog food retailers should keep an eye on global trends and adjust their marketing strategy appropriately. By analyzing relevant data, we will explain which factors influence increased spending on dog food in Norway.