How KFC Became China’s Fast Food of Choice

How KFC Became China’s Fast Food of Choice

With its original restaurant located just a stone’s throw from Tiananmen Square in Beijing, KFC became the first American fast-food to set foot in China, all the way back in 1987. The three-story branch, with room for up to 500 diners, was KFC’s largest at the time, and the grandiosity of this move set the tone for the success the chain would find in China over the next few decades.

As the first window into American-style dining for many, KFC was an immediate hit, with lines stretching for blocks even months after the branch opened its doors. A year later, the […] Read more

In Germany, You Can Never Fly too High – The German SEO Guide

In Germany, You Can Never Fly too High – The German SEO Guide

Adidas, Jägermeister and Volkswagen are only a few belonging to Germany’s long list of internationally famous brands. What does it take to enter Europe’s most successful economy? What is the average German customer like? We plunged into data research and spoke with business professionals who know the German market to answer these and many other questions – all in our SEO guide for Germany.

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Copywriters Beware! Don’t Joke About Religion in Poland

Copywriters Beware! Don’t Joke About Religion in Poland

Poland belongs to one of the most conservative countries in Europe. In the past years the local political scene has been dominated by right-wing parties. Around 85% of all Polish people declare themselves members of the Catholic church. But the actual situation is not black and white, as only 20% of Poles go to church regularly. The main SEO question is: How does this effect content marketing?

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How Not to Overstep in to the Icelandic Market? SEO Tips for Iceland

How Not to Overstep in to the Icelandic Market? SEO Tips for Iceland

Three reasons why market in Iceland: there’s little foreign competition, most Icelanders speak English and customers value quality over price. Though a customer pool of around 336,00 people sounds small, it’s exactly why word about your products can spread fast. By digging in to cultural specifics and talking with locals about the Icelandic digital marketing scene we’ve written up the perfect SEO tips for Iceland.

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Polish SEO Guide – A Digital Wedding of Something Old, Borrowed and New

Polish SEO Guide – A Digital Wedding of Something Old, Borrowed and New

It’s Poles, as in Polish people and not a high rod to hang your flag on. But we set our foot firmly on Polish SEO soil. This article features a detailed SEO guide to navigate you through the Polish digital marketing sea. GFluence’s Martin Kura enjoyed a business trip to Gdansk meanwhile gathering first-hand research about the local SEO scene.

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Why Russian Social Media Is Less Uptight Than in The West?

Why Russian Social Media Is Less Uptight Than in The West?

The key to establish presence in the Russian market is by conquering local digital channels. There’s a handful of Russian social media and sites you’ve probably never heard about, but for 143 million Russians it’s their daily online life. The reason isn’t that Russians simply hate foreign websites. There’s a big qualitative difference when it comes to publishing content.

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How to Do SEO in Russia? First, You Get to Know the Russian Soul

How to Do SEO in Russia? First, You Get to Know the Russian Soul

Understanding SEO in Russia means stepping into the minds of 143 million people spread across 17.1 million km2 (6.6 million miles) fully emerged in their culture. Digital marketing in Russia is a world of its own. It is dominated by local players and customer habits unknown to the West. I stayed in the country for a one month summer school. Meanwhile I interviewed digital marketing specialist and locals to create a post on SEO in Russia.

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