Baking a Cake or Mending a Heartbreak – What Do People Associate Chocolate with

Baking a Cake or Mending a Heartbreak – What Do People Associate Chocolate with

If chocolate is the king of comfort foods and an essential first aid for all types of heartbreak, then one might consider the Swiss extremely depressed with Germans following right behind. As SEO experts we take extra care when interpreting data and though Switzerland ranks as the world’s biggest chocolate consumer, more insight is needed to properly understand the phenomenon.

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When to Start Planning Your SEO Christmas Campaign?

When to Start Planning Your SEO Christmas Campaign?

The trick of good SEO is always to be ahead. It is not simply about knowing which keywords people associate with specific products and services, but also knowing when people will perform the highest amount of searches.

Some experts will tell you that you should start planning your SEO Christmas shopping campaign already in summer, while others may say that the beginning of fall should do. At GFluence we recommend to first make a proper analysis of the relevant market and then decide. Of course, every analysis should be done months in advance no matter when you […] Read more

Seznam’s New Search Algorithm Update – Page Quality

Seznam’s New Search Algorithm Update – Page Quality

Those not living in the Czech Republic might not be familiar with the local search engine Seznam. Launched in 1996, Seznam is the Czech digital Giant offering email services and running sister websites on real-estate, online maps, job listings and other social and ecommerce related content. It is the second most used search engine in the Czech Republic just after Google, covering 31% of all online queries.

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Did You Know That the Most Profitable Airbnb City Is Barcelona?

Did You Know That the Most Profitable Airbnb City Is Barcelona?

Quite some time has passed, since Airbnb was calling itself a startup. Offering airbeds and competing with couchsurfer.com, while today it’s value is estimated at $30 billion.

The reasons behind Airbnb’s business jump are due to several intertwining factors. From co-creating the shared service economy, to utilizing Airbnb’s global marketing strategy and global SEO strategy to its fullest potential. A key player in the company’s expansion is certainly the spreading out of its services to all kinds-of property: private apartments, houses, manors, tree houses, boats and even castles.

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Where Do People Find Love? A Global Overview of Dating Apps

Where Do People Find Love? A Global Overview of Dating Apps

“I don’t need much. Just someone, whom I can talk to, take a trip together and who has a similar sense of humor.” Sounds familiar? It’s almost a proverb among single people, where the same question has been asked for centuries: “Where does one go to meet new people?” The answer to this question has changed throughout time and if ladies in Victorian times swore by dinner invitations and society balls, today’s unattached men and women needn’t go further than the screen of their phone or desktop.

In collaboration with App Annie analytics BBC News has conducted […] Read more

Global Marketing Done Right. Learn from Airbnb

Global Marketing Done Right. Learn from Airbnb

With valuation at around $25 billion, Airbnb is one of the biggest private companies (still start-ups?) in the world. With presence in 191 countries, it sure did some spectacular international marketing maneuvers. The question is, which exactly? This is what we are about to find out today.

They speak the language… most of them actually

Currently Airbnb is available in 26 languages. And the level of detail of every translation is definitely something to be admired of.  Heck, site even changes vacation to holiday depending on the UK or US English. Devil is in the details, folks. Additionally, […] Read more

Transforming Czech E-commerce – What If Amazon Wants a Bigger Piece of the Market?

Transforming Czech E-commerce – What If Amazon Wants a Bigger Piece of the Market?

“It depends in what way and with what kind-of resources Amazon will decide to enter on the already quite saturated Czech e-shop market,” commented Jitka Součková from Kasa.cz. The e-commerce giant has built a new logistics center in Dobroviz, near Prague, and the question circling among Czech e-commerce experts now is: If Amazon enters the Czech market directly, how will this affect current players?

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What are pros and cons of having multiple ccTLDs for a single site?

What are pros and cons of having multiple ccTLDs for a single site?

In this part of the blog we go over the most frequent questions about International SEO.

Source: Quora

Cons: 

Having multiple sites will fragment your international presence as well as your brand. There is no advantage compared to a single e.g. COM domain.
 No matter how properly you take care of the geotargeting signals, you are still in risk for duplicate content.

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How is International SEO Different from Standard SEO?

How is International SEO Different from Standard SEO?

If you are a business owner you want your website to be as high as possible in the search results. So this is where SEO or Search Engine Optimization comes into play. To put it simply: SEO is essentially a set of activities aimed at 1 thing: making sure your website gets maximum visibility in organic search for all the relevant keywords.

Imagine this. You successfully implemented all of the SEO techniques and your business is growing. At some point you decide that time is ripe for expanding overseas. So you create different version of your website focused […] Read more