The IKEA catalogue is the main marketing tool of the Swedish retailer. Around 70% of the annual marketing budget is spent on the catalogue alone. It is produced in 38 different editions, 17 languages for 28 countries. In Europe the catalogue reaches around 200 million people every year. These are quite impressive figures. The question is, how did it become such a marketing success? Let’s investigate.
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Curious about world smartphone penetration? Pew Research Center has conducted an extensive research on worldwide smartphone penetration and internet usage. The research center published data on smartphone ownership and smartphone penetration by country. The ongoing digital globalization of ecommerce and social media is creating high demand from people to stay connected at all time.
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Many articles have been written about the psychology behind Call to Action (CTA) buttons. Current research included everything from color analysis to the style of language comparisons of CTA buttons. However, fewer content is devoted to a direct language comparison across different nations and cultures.
At GFluence we are interested in international campaigns gone bad or at those which “hit the spot“. Through an in depth analysis of cultural factors influencing the success of global marketing strategies we love to show you what international SEO is really about. We took a detailed look at one Amazon, one […] Read more
Whenever marketers ask this question, they, basically, mean one thing: can we hit two birds with one stone? The truth is, local SEO doesn’t really affect international presence. Here is why.
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Typical December search engine keywords include: “perfect Christmas gift”, “Christmas dinner” and let us not forget about “New year resolutions”. At GFluence we did it all and still managed to regularly publish articles on our blog to provide you with interesting SEO reads. In case you were too busy gift wrapping here is our pick of the top 4 articles posted on the GFluence blog in December:
What are the Advantages of Hiring an International SEO Specialist Instead of Hiring Multiple SEO Teams?
This is a classic SEO must-read, which neatly shows why it is much better to hire one […] Read more
The Retail Store Lidl Czech Republic published a catalog with a black man on the front page, presenting their freshest sports apparel collection. Although the catalog came out last Thursday, disgusted Czech consumers started attacking the company’s Facebook page with their violent posts almost a week later. The responses involved phrases like “Do you think they put white men in catalogs in Africa?” or “Don’t you think it’d be better to use someone of our race?” (Lubos Krnavek).
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With an abundance of ecommerce websites offering everything from garden utilities to designer dress-wear, product sorting and price comparison websites have become a necessity many people rely on when looking for the right product at the right price.
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IKEA. During the course of 73 years, blue and yellow giant made its way into most of the countries. Currently it has 392 stores around the globe. Impressive? It gets even better. Did you know that IKEA uses 1% of the world’s wood every year or that 1 out of 10 Europeans is conceived in an IKEA bed (wonder how did they count this). What is more interesting, is how Swedish retailer executed its foreign operations. However, IKEA’s entry to China is of particular interest. Although, there were many factors that contributed to IKEA’s success, we have pinpointed […] Read more
When you are searching for some product on the web you want locally-relevant page to appear in your search results. If you live in Switzerland you have little use of the German page, although you speak the language. Audi uses country code top-level domains (ccTLD) to target different countries. However, It appears that the German version performs better in Switzerland for multiple queries like:
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If chocolate is the king of comfort foods and an essential first aid for all types of heartbreak, then one might consider the Swiss extremely depressed with Germans following right behind. As SEO experts we take extra care when interpreting data and though Switzerland ranks as the world’s biggest chocolate consumer, more insight is needed to properly understand the phenomenon.
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