The Irish Diaspora: Where Else to Sell Beer on St Patrick’s Day

The Irish Diaspora: Where Else to Sell Beer on St Patrick’s Day

Where there’s Irish there’s beer. And when it’s St Patrick’s Day the celebrated beverage is dyed green. Did you know that there are 80 million people around the globe who identify themselves as Irish? And only 4.7 million of them live in Ireland! St. Patrick’s Day is one the most widespread holidays in the world and beer is essential for the celebrations. Gudied by the trails of the Irish diaspora we created a global market overview of beer sales on March 17th.

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February Roundup

February Roundup

Some top-notch International SEO research was done in February. We kicked off the month by discovering new Valentine’s gift ideas and unraveled the secret of Hreflang. What are your predictions for the top 15 ecommerce markets in 2017 – will China prevail over US in sales? Check out the most exciting and informative blog posts of February:

Lovespoons and Mass Weddings; Valentine’s Day Traditions and Gift Ideas From Around the World

We dug deep into search engine analytics and cultural facts surrounding Valentine’s Day traditions. By researching customs from Italy, Finland, Wales and the Philippines we discovered new gift and retail campaign […] Read more

Did You Know That Norway Is the Highest Spending Country on Dog Food?

Did You Know That Norway Is the Highest Spending Country on Dog Food?

We wrote about Norway being the 5th biggest chocolate consumer in the world. But did you know that Norwegians take 1st place as highest spenders on dog food worldwide? The global pet food industry is estimated to be worth $74,8 billion in 2017 and continues to grew annually by 4%. Dog food retailers should keep an eye on global trends and adjust their marketing strategy appropriately. By analyzing relevant data, we will explain which factors influence increased spending on dog food in Norway.

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Who Tops The Big 15 Ecommerce Markets in 2017 – China or US?

Who Tops The Big 15 Ecommerce Markets in 2017 – China or US?

2017 is in full swing and so is ecommerce business. Based on research from emarketer.com forecasting  ecommerce sales by country up till 2019, we’ve prepared an overview of the top 15 ecommerce markets in 2017. This way you can still properly re-valuate your annual marketing strategy and focus on the best ecommerce platforms. In 2016 global ecommerce website sales reached more than $22 trillion. This is a 6% yearly increase with sales estimating to reach $27 trillion in 2020.

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Can Hreflang Solve All Your Geo-Targeting Issues?

Can Hreflang Solve All Your Geo-Targeting Issues?

First things first. What the heck is Hreflang tag, otherwise known as the “link rel alternate” tag, anyway? The short answer is: it tells search engines the relation between different language/country versions, so the they can serve result to users searching in that language/country. If you want to dig more into the topic, Moz did quite a comprehensive post about it. However, we are here today not to give you a lecture on Hreflang 101 but to bust one popular myth: “Is it true that Hreflang ultimately solves all geo-targeting issues?” *Spoiler alert* It does not!

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Lovespoons and Mass Weddings; Valentine’s Day Traditions and Gift Ideas From Around the World

Lovespoons and Mass Weddings; Valentine’s Day Traditions and Gift Ideas From Around the World

Are you getting bored of buying jewelry and roses for Valentine’s day every year? Different countries from around the world have their own Valentine’s day traditions and special gift ideas for loved ones. Because February 14th is getting closer we decided to search around various markets and see which products and traditions are trending around on that day. Bellow you will not only find gift ideas and interesting cultural facts on different nations, but also retailers will have an opportunity to refresh the market with new products and campaign ideas.

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The Popularity of Social Media in Africa – From Free Speech to Saving the Economy

The Popularity of Social Media in Africa – From Free Speech to Saving the Economy

Did you know that in 2016 the number of active social media users in Africa rose to 129 million? That’s a 25 % increase in comparison to 2015. News on the increasing popularity of social media in Africa reached world newspaper headlines in 2014 with Facebook gaining 100 million monthly users on the continent. As various social media keep on targeting Africans to join their communities and business on the Hot Continent turn away from traditional ways of advertising, it’s clear that the trend of growth will continue.

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January Roundup

January Roundup

How is 2017 treating you so far? At GFluence we are sticking to our New Year’s resolution and bringing you new and exciting blog posts each week. We managed to cover everything from Geo-Targeting to CTA button analysis. To help you remember or to help you catch up with what you’ve missed, here is our top 4 pick from January’s blog posts:

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