Where there’s Irish there’s beer. And when it’s St Patrick’s Day the celebrated beverage is dyed green. Did you know that there are 80 million people around the globe who identify themselves as Irish? And only 4.7 million of them live in Ireland! St. Patrick’s Day is one the most widespread holidays in the world and beer is essential for the celebrations. Gudied by the trails of the Irish diaspora we created a global market overview of beer sales on March 17th.
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