Most of the World Uses Chrome. What About You?

Most of the World Uses Chrome. What About You?

Before deploying your digital marketing strategy, it is useful to know how your target audience surfs the web. This map shows national preferences when it comes to choosing browsers. More importantly, you can see Google’s Chrome march towards world domination between years 2009-2014. So, in which ways can this map be useful for your international business?

You can better cater to your audience. Although every browser is committed to only one purpose – help you to surf the web – each one of them has its own benefits and limitations. Knowing how your target audience accesses internet can […] Read more

Google has Panda and Penguin. Seznam.cz has Jalapeno

Google has Panda and Penguin. Seznam.cz has Jalapeno

Jalapeno 2.0

Google’s competitor in Czech Republic Seznam.cz announced algorithm update which received the name Jalapeno 2.0.  This is an addition to the original update, which was initially released in May last year. The idea behind Jalapeno is quite simple: provide the most relevant pages by getting rid of the web spam. Web spam generally refers to: content farms, page swapping and other black hat SEO tactics.

[…] Read more

Map: What Cars Do People Drive in Europe?

Map: What Cars Do People Drive in Europe?

The map shows national preferences when it comes to choosing particular brand of car. Surely, French people will opt for the French cars and Germans will drive their own. But what about the rest of the Europe?  The 1st place is held by Volkswagen which is #1 choice in 10 countries. Then goes SKODA with  6 countries. 3rd place share Dacia, Renault and Fiat; each of them holds the major share in 4 respective markets. But what one can learn from this situation? Here are some takeaways for the international auto-related business:

You can see where most of the […] Read more