When doing business in Brazil there’s a detail you shouldn’t forget – the individual is up front. A well-known global brand can have a starting advantage. But if a business representative doesn’t click with the locals, well then … In Brazil a famous name will get you only to a certain point. To Brazilians it’s more important with “whom” (the person) they are doing business and not with “what” (the company).
We wrote about Norway being the 5th biggest chocolate consumer in the world. But did you know that Norwegians take 1st place as highest spenders on dog food worldwide? The global pet food industry is estimated to be worth $74,8 billion in 2017 and continues to grew annually by 4%. Dog food retailers should keep an eye on global trends and adjust their marketing strategy appropriately. By analyzing relevant data, we will explain which factors influence increased spending on dog food in Norway.
2017 is in full swing and so is ecommerce business. Based on research from emarketer.com forecasting ecommerce sales by country up till 2019, we’ve prepared an overview of the top 15 ecommerce markets in 2017. This way you can still properly re-valuate your annual marketing strategy and focus on the best ecommerce platforms. In 2016 global ecommerce website sales reached more than $22 trillion. This is a 6% yearly increase with sales estimating to reach $27 trillion in 2020.
The ongoing digital globalization of ecommerce and social media has resulted in an ever-increasing demand for people to stay connected at all time. As a result, smartphones have become an integral part of everyday life — but just how ubiquitous are they?
Many articles have been written about the psychology behind Call to Action (CTA) buttons. Current research included everything from color analysis to the style of language comparisons of CTA buttons. However, fewer content is devoted to a direct language comparison across different nations and cultures.