Polona Golob

About Polona Golob

Enjoys a good crossword puzzle and matching keywords is her favorite.

Entries by Polona Golob

In Germany, You Can Never Fly too High – The German SEO Guide

In Germany, You Can Never Fly too High – The German SEO Guide

Adidas, Jägermeister and Volkswagen are only a few belonging to Germany’s long list of internationally famous brands. What does it take to enter Europe’s most successful economy? What is the average German customer like? We plunged into data research and spoke with business professionals who know the German market to answer these and many other questions – all in our SEO guide for Germany.

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November Roundup

November Roundup

We know … It’s been a while since our last blog post roundup. But we went totally crazy in November and filled our site with lovely and entertaining international SEO knowledge. If you missed out on the action (Shame on you!) we’ve prepared for your attention (Unless, you were too busy, which we understand.) our favorite blog post picks from the previous month:

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Copywriters Beware! Don’t Joke About Religion in Poland

Copywriters Beware! Don’t Joke About Religion in Poland

Poland belongs to one of the most conservative countries in Europe. In the past years the local political scene has been dominated by right-wing parties. Around 85% of all Polish people declare themselves members of the Catholic church. But the actual situation is not black and white, as only 20% of Poles go to church regularly. The main SEO question is: How does this effect content marketing?

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How Not to Overstep in to the Icelandic Market? SEO Tips for Iceland

How Not to Overstep in to the Icelandic Market? SEO Tips for Iceland

Three reasons why market in Iceland: there’s little foreign competition, most Icelanders speak English and customers value quality over price. Though a customer pool of around 336,00 people sounds small, it’s exactly why word about your products can spread fast. By digging in to cultural specifics and talking with locals about the Icelandic digital marketing scene we’ve written up the perfect SEO tips for Iceland.

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Polish SEO Guide – A Digital Wedding of Something Old, Borrowed and New

Polish SEO Guide – A Digital Wedding of Something Old, Borrowed and New

It’s Poles, as in Polish people and not a high rod to hang your flag on. But we set our foot firmly on Polish SEO soil. This article features a detailed SEO guide to navigate you through the Polish digital marketing sea. GFluence’s Martin Kura enjoyed a business trip to Gdansk meanwhile gathering first-hand research about the local SEO scene.

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Replacing Swedish Meatballs with Chicken Curry – IKEA Bets on India

Replacing Swedish Meatballs with Chicken Curry – IKEA Bets on India

IKEA will open three new stores in India next year. The Swedish furniture company declared that they are “here to stay” and plan to have twenty-five Indian stores by 2025. Where is all this confidence coming from? IKEA’s marketing team researched the local market extensively. Let’s check how the multinational company plans to convince Indian customers.

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