The Keys to H&M’s International Marketing Success

The Keys to H&M’s International Marketing Success

Spend some time in many of the world’s major cities, and it won’t be along until you stumble across an H&M outlet. Thanks to its canny international expansion strategy, the Swedish fast-fashion brand has grown to become one of the world’s largest clothing retailers. H&M’s steady march towards global domination has been shaped by its efficient and flexible marketing approach. From savvy production models to forward-thinking advertising and partnerships, H&M is a dominant force at the intersection of fashion, quality and price.

Understanding Google’s Guts and Bing’s Brain: Global Search Engines Demystified

Understanding Google’s Guts and Bing’s Brain: Global Search Engines Demystified

SEO can be a daunting enough task in your home country, using the search engine you know inside and out. Step abroad, however, and you’ll find yourself treading across unfamiliar territory in more ways than one. Just as people across the world have different customs, foods and views, they also approach the internet from a variety of different perspectives. Chief amongst these is their choice of search engine.

Walmart Takes the Lead in the Fight Over Flipkart in India.

Walmart Takes the Lead in the Fight Over Flipkart in India.

Two giants battling it out for the right to rule over one of the most populous countries in the world. No, it’s not the plot to the latest CGI-filled Hollywood blockbuster. The two giants in question are Walmart and Amazon, and the prize at stake? Access to the hundreds of millions of online shoppers in India.