by Petr Klement | Oct 25, 2018
Spend some time in many of the world’s major cities, and it won’t be along until you stumble across an H&M outlet. Thanks to its canny international expansion strategy, the Swedish fast-fashion brand has grown to become one of the world’s largest clothing retailers. H&M’s steady march towards global domination has been shaped by its efficient and flexible marketing approach. From savvy production models to forward-thinking advertising and partnerships, H&M is a dominant force at the intersection of fashion, quality and price.
by Petr Klement | Aug 24, 2018
SEO can be a daunting enough task in your home country, using the search engine you know inside and out. Step abroad, however, and you’ll find yourself treading across unfamiliar territory in more ways than one. Just as people across the world have different customs, foods and views, they also approach the internet from a variety of different perspectives. Chief amongst these is their choice of search engine.
by Petr Klement | Aug 8, 2018
Power distance reflects extent to which members of a society accept an unequal distribution of power as a de facto element of life. Wealth disparities, political agency or lack thereof, and social hierarchies are all facets of how power might be distributed and exercised in a given country.
by Petr Klement | Jul 25, 2018
Hofstede’s dimension of uncertainty avoidance refers to a society’s general tolerance of ambiguity or the unknown. This is reflected in the extent to which a given culture will utilize rules, societal norms and standardized procedures to reduce uncertainty with regard to future events, decisions or occurrences.
by Petr Klement | Jul 11, 2018
Two giants battling it out for the right to rule over one of the most populous countries in the world. No, it’s not the plot to the latest CGI-filled Hollywood blockbuster. The two giants in question are Walmart and Amazon, and the prize at stake? Access to the hundreds of millions of online shoppers in India.
