About Martin Kura

Founder & CEO at GFluence and international SEO strategist. Passionate about food, beer and cultures of the world.

Entries by Martin Kura

Get an Expert Opinion on Your International Website

What is the root of incorrect display of your website in various markets?
Are your geotargeting signals in line?
Does Google understand your targeting precisely?
Do search engines correctly detect the language of your website?
Why do some pages get traffic from different countries than desired?
Is your international strategy effective?

Get answers to these questions and more expert tips. Enter your website URL in the field below.

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‘What Is That N*gger Doing In There?’ Catalog Triggers Violent Czech Consumers’ Responses

‘What Is That N*gger Doing In There?’ Catalog Triggers Violent Czech Consumers’ Responses

The Retail Store Lidl Czech Republic published a catalog with a black man on the front page, presenting their freshest sports apparel collection. Although the catalog came out last Thursday, disgusted Czech consumers started attacking the company’s Facebook page with their violent posts almost a week later. The responses involved phrases like “Do you think they put white men in catalogs in Africa?” or “Don’t you think it’d be better to use someone of our race?” (Lubos Krnavek).

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SEO Strategy versus SEO Techniques: Is there a Difference?

SEO Strategy versus SEO Techniques: Is there a Difference?

Sometimes when I suggest to my clients to make a SEO strategy first before commencing any SEO activities, I see raised eyebrows. Sometimes it is followed by ‘why not start working on SEO instead of creating yet another document’. Why the heck create something like this?

What is an SEO strategy anyway?

Like any strategy, it’s a manual, individually crafted, that will get you from A to B: A being the current point you are in and B, the target point. A business strategy will get your business from A to B, a marketing strategy will get your business from A to B […] Read more

Skoda Car and its International SEO

Skoda Car and its International SEO

When it comes to selling and advertising cars, it is very important to make sure that search engine results are referring to the right domain. This is because not every car model is available to every country. A good example may be Škoda´s Rapid Spaceback Scoutline, introduced in 2015, which was not available for the UK. Hence if a customer is searching from google.de and the organic result shows an austrian Škoda website, it may create an impression that such a car is not yet available in Germany. This is what happened to some of Škoda´s car models.

 

Some of Škoda’s […] Read more