What are the Advantages of Hiring an International SEO Specialist Instead of Hiring Multiple SEO Teams?
Some businesses decide to hire several SEO teams when expanding into new markets. In this case, however, quantity doesn’t translate into quality. Here are 5 reasons why International SEO professional will be a better choice.
Imagine this. An athlete prepares for the contest. He has 4 different trainers and each of them has their own way of coaching. Most likely, nothing good will come out of it since there will be no unity among them. On the contrary having single coach will get the job done. To certain extent this metaphor can be applied to hiring an International SEO specialist as well. How come? International SEO professional will take better care of the coordination because he specializes at delegating and coordinating stakeholders across the globe and different cultures.
#2 Avoiding misunderstandings
Most of us played the game called Chinese whispers (aka broken telephone). This game perfectly illustrates how message gets distorted when you add extra layers of communication. When it comes to business, effective and clear communication becomes vital as stakes are high. International SEO specialist will make sure that all important updates will be passed on and there is no risk that different teams will get the message a different way. This will save time on constant communication and explanation of the basics.
What is one of the biggest problems when comes to international brand marketing? Without a doubt it will be brand’s dilution. This means that in different markets your brand is perceived differently. It is a problem because without unified brand image your international marketing efforts will yield little (if any) result. International SEO specialist’s job is to make sure that even in totally different cultures, your band will be communicated consistently resulting in the same perception. Additionally, he will help you to avoid cultural faux-pas.
The truth about international marketing is that you rarely can cover all markets at once with the same level of effort. This why you need to have correct international strategy in place. Your international SEO specialist can prioritize different markets based on the your needs and decide on the the right amount of work to put there. For example, some markets are of higher priority. Therefore, all the main activities will be focused there. However, for markets of lesser importance different set of activities will be sufficient e.g. content recyclation, localization and distribution via local channels.
#5 Enforcing global brand awareness
Lastly, with International SEO specialist you can build a truly global brand. Armed with not only technical skills but also with knowledge of international specifics he will consistently communicate your brand across different markets. The more consistent the brand, the stronger it is.
Expanding your brand overseas is no easy task for sure. In these matters, it is always good to work with people who know how to approach international market. Here at gFluence we help various businesses with executing their international SEO strategy to its fullest potential. Check full spectrum of services that we can provide for you.
Featured image source: www.planwashington.org
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