Understanding Google’s Guts and Bing’s Brain: Global Search Engines Demystified

Understanding Google’s Guts and Bing’s Brain: Global Search Engines Demystified

SEO can be a daunting enough task in your home country, using the search engine you know inside and out. Step abroad, however, and you’ll find yourself treading across unfamiliar territory in more ways than one. Just as people across the world have different customs, foods and views, they also approach the internet from a variety of different perspectives. Chief amongst these is their choice of search engine.

Though many countries have their own local options, we’ll be focusing on four of the world’s most popular search engines: Google, Bing, Yahoo and Yandex. For each, we’ll examine where it’s preferred, what […] Read more

Web Design Around the World – McDonald’s Using the Power of Power Distance

Web Design Around the World – McDonald’s Using the Power of Power Distance

Power distance reflects extent to which members of a society accept an unequal distribution of power as a de facto element of life. Wealth disparities, political agency or lack thereof, and social hierarchies are all facets of how power might be distributed and exercised in a given country.

The Power Distance Index (PDI) assigns a numerical score to each country based on the degree to which individuals there embrace or reject the notion of a hierarchical society. Countries with a higher PDI may have substantial wealth gaps, unequal access to services, and a top-down concentration of political power. Conversely, countries with […] Read more